The Search Agency Provides Seamless Integration With Yahoo!'s New "Panama" Search Marketing Platform.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- The Search Agency[TM] (http://www.thesearchagency.com/), a full service search engine marketing (http://www.thesearchagency.com/sem/index.aspx?prntid=1) (SEM) and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (http://www.thesearchagency.com/seo/index.aspx?prntid=2) (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ) company, announced today that its AdMax Optimization Suite and award-winning service offerings now fully support and are completely integrated with Yahoo!'s recently upgraded search marketing platform (known by its code name "Panama"). "We're excited about the revamped platform," said David Hughes
The new Yahoo! platform provides advertisers with more powerful campaign optimization and forecasting features. Other benefits include: ad testing, multiple ad rotation, geographic targeting, and improved keyword grouping capabilities. It also features a visible quality index, which, in Q1 2007 when Yahoo!'s new ranking model is scheduled to be introduced, will begin to score ads based on their quality. "The Search Agency was among the first SEM companies to work closely with Yahoo! as we developed our new search marketing platform," said John Zimmerman, Senior Director of Advertiser Web Services for Yahoo! Search Marketing. "They have provided valuable feedback from their clients - the advertisers who will benefit most fully from our more powerful, completely redesigned offering." "The business of search marketing is becoming more complex for advertisers, as the marketplace of online advertising continually evolves," added Sharon Burt, Director of Product Management for The Search Agency. "The new Yahoo platform provides us with the right tools to better manage search campaigns for our clients, which can help increase their return on investment for their advertising dollars. One of the features we especially like is the forecasting feature that allows us to better predict the bid required to capture an estimated number of clicks." The new platform has been designed to support additional distribution options and audience targeting based on factors that could include demographic information or online behavior, as well as additional ad formats enhanced with graphic or rich media in the future. About The Search Agency The Search Agency is a profitable, privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation that employs search industry experts to guide its clients through the complex world of search engine marketing (SEM) and search engine optimization (SEO). This personal approach combined with the company's innovative technology enables its clients to maximize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). on search spend. For additional information please visit www.thesearchagency.com. |
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