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The Search Agency Hosts Clients and Partners at Search Engine Marketing and Optimization Partner Summit.


Top-tier SEM and SEO Firm The Search Agency Holds a Day of Search Engine Updates and Seminars for Its Clients and Partners; Search Engine Leaders Yahoo! Search Marketing See Overture. , Google, and Microsoft adCenter Participated in the Event

LOS ANGELES -- The Search Agency (TSA TSA

See tax-sheltered annuity (TSA).
), a full service search engine marketing and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden  firm, held its inaugural Partner Summit this month. More than 50 of the firm's clients and partners participated in the all-day event attended by industry leaders Yahoo! Search Marketing, Google, and Microsoft adCenter, who presented updates on their search engine marketing products and services.

"We wanted to provide an opportunity for our clients to brainstorm with Yahoo! Search Marketing, Google, MSN adCenter, and TSA all in one convenient place," said David Hughes, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , The Search Agency. "We also wanted our clients to learn more about ways we and the search engines are evolving to better meet their needs."

The day included breakout sessions with clients, their account managers from The Search Agency, and representatives from Yahoo! Search Marketing, Google, and Microsoft adCenter. The sessions were designed to enhance understanding of the search marketing process and to take advantage of new search engine marketing features to drive incremental benefits to The Search Agency's clients.

"I left each of the one-on-one sessions with a new approach to some aspect of our SEM strategy," said Chaya Goldberger, online marketing manager at Fandango fandango (făndăng`gō), ancient Spanish dance, probably of Moorish origin, that came into Europe in the 17th cent. It is in triple time and is danced by a single couple to the accompaniment of castanets, guitar, and songs sung by the . "Whether it was a new feature they were introducing, or their feedback on our current optimization techniques, each search engine had something interesting and informative to bring to the meeting. Microsoft introduced us to demographic targeting, Yahoo! to mobile marketing, and Google to image content network and video ads. [It was] all very informative."

About The Search Agency: The Search Agency is a profitable, privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market
close corporation, closed corporation, private corporation
 that employs search industry experts to guide its clients through the complicated world of search engine marketing (SEM) and search engine optimization (SEO). This personal approach combined with the company's innovative technology enables its clients to maximize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  on search spend.

For additional information please visit www.thesearchagency.com or call 310-582-5720. E-mail: busdev@thesearchagency.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 1, 2006
Words:354
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