The Rise and Rise of Digital TV Western Europe smashes through 100 million digital homes barrier.Summary: New research published today by Informa Telecoms & Media shows that digital TV penetration of Western European households broke the 50% barrier in 2007, ending the year at 54%, up from 42% at end-2006. The 12th edition of InformaCOs Western European TV report forecasts that digital homes in the region will reach 104 million by the end of 2008, rising to 157 million by 2013, equivalent to a 90% penetration rate.New research published today by Informa Telecoms & Media shows that digital TV penetration of Western European households broke the 50% barrier in 2007, ending the year at 54%, up from 42% at end-2006. The 12th edition of InformaCOs Western European TV report forecasts that digital homes in the region will reach 104 million by the end of 2008, rising to 157 million by 2013, equivalent to a 90% penetration rate. Top 5 markets: Digital TV households (000) 2007 2010 2013Germany 15,300 24,361 30,439France 18,017 24,328 26,992UK 22,268 25,110 26,459Italy 11,037 17,635 23,811Spain 8,207 13,379 17,903Others 13,932 23,863 31,204Total 88,761 128,676 156,808Source: Informa Telecoms & Media Despite the rosy ros·y adj. ros·i·er, ros·i·est 1. a. Having the characteristic pink or red color of a rose. b. Flushed with a healthy glow: rosy cheeks. 2. picture, full digital conversion is only expected in four (Finland, France, Ireland and the UK) of Western EuropeCOs 15 major broadcast countries. Adam Thomas, InformaCOs Media Research Manager, said: C[pounds sterling]While cable will remain the regionCOs leading pay TV platform, the satellite subscriber base is eating into its dominance. SatelliteCOs much higher ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. levels mean it will overhaul cable in revenue terms during 2009.C[yen] Cable is also expected to lose its position as the leading platform, when digital terrestrial TV (DTT DTT Deloitte Touche Tohmatsu (Deloitte & Touch Global Operations) DTT Dithiothreitol (cytology reagent) DTT Digital Terrestrial Television DTT Discrete Trial Training ) overtakes it in 2011. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Thomas: C[pounds sterling]DTT often provides a similar channel line-up to analogue cable, usually for no monthly fee, so will benefit from churning Firing one group of employees and hiring another. As companies move into newer, high-tech ventures, they often eliminate employees with older skills while bringing on new people who have computer programming, networking and Web experience. cable customers. IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. is also using attractive triple-play bundles to tempt tempt v. tempt·ed, tempt·ing, tempts v.tr. 1. To try to get (someone) to do wrong, especially by a promise of reward. 2. away cable subscribers.C[yen] The UK is currently the most prominent digital market, accounting for 25% of the regionCOs digital TV homes, followed by France with a 20% share and Germany with 17%. The UKCOs dominance has begun to wane though, as other markets show improved digital growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. and by 2013 Germany will lead the way with 19% of the total. Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). : Digital penetration of TV households in 2013 (%) Cable DTH (Direct-To-Home) Typically refers to satellite TV broadcasting directly to a dish antenna on the roof of a house. See DBS. IPTV DTT TotalFrance 12 22 18 46 100UK 12 37 6 39 100Italy 0 24 9 57 95Spain 8 12 7 67 94Germany 22 6 7 13 76Total 20 18 9 34 90Source: Informa Telecoms & Media The 400-page report Western European Television Co 12th Edition is published by Informa Telecoms & Media. Informa Telecoms & Media produces a wide range of media business publications, including TV International, New Media Markets, Cable & Satellite Europe and Television Business International. It publishes a market-leading portfolio of regional TV reports Co including Asia Pacific TV, Americas TV, Middle East & North Africa TV and Eastern European TV. About Informa Telecoms & MediaInforma Telecoms & Media is the leading provider of business intelligence and strategic services to the global telecoms and media markets. There are two key strands to Informa Telecom & MediaCOs business: Providing business critical informationInforma Telecoms & Media produce and distribute business information products using innovative formats and powerful channels that meet the real business needs of their customers. Informa Telecom & MediaCOs newsletters, reports and consultancy guides the decisions of over 10,000 leading Decision makers Creating communitiesInforma Telecoms & Media works to actively foster and empower the communities it works with, assisting in debating and sharing best practice, solving problems and stimulating innovation. From magazines to online information portals, from large exhibitions to intimate networking lunches at focused conferences, Informa Telecoms & Media bring the industry together to enable progress within the dynamic telecoms and media markets. A[umlaut umlaut (  m`lout) [Ger.,=transformed sound], in inflection, variation of vowels of the type of English man to men. ] 2008 Al Bawaba (www.albawaba.com)
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