The RiceX Company to be Featured on 'The Global Investor's Report'.

Business Editors/Food &Television Writers

SACRAMENTO, Calif.--(BUSINESS WIRE)--Jan. 31, 2000

The RiceX(TM) Company (OTCBB:RICX) is pleased to announce that they will be featured this week on the `Global Investor's Report', an Access Television Network program.

The show will be broadcast from January 31 to February 6, 2000. Viewers should consult their program guide for local viewing times.

         Monday      January 31        2:30amEST
         Monday      January 31        6:00amEST
         Tuesday     February 1        3:30amEST
         Tuesday     February 1        4:30pmEST
         Wednesday   February 2        1:30amEST
         Wednesday   February 2        7:00amEST
         Thursday    February 3       10:30amEST
         Thursday    February 3       10:30pmEST
         Friday      February 4        5:30pmEST
         Friday      February 4        8:00pmEST
         Saturday    February 5        7:30amEST
         Saturday    February 5        7:00pmEST
         Sunday      February 6        1:00amEST
         Sunday      February 6        1:30pmEST

About Access Television Network:

Access Television Network is a national, satellite delivered promotional programming network currently airing in more than a combined 33 Million households in over 300 cable systems across the United States (as of August 1999). By efficiently organizing a national marketplace and providing one-stop shopping for direct response and promotional programmers, Access eliminates the burden of trying to deal directly with as many as 300 individual cable systems.

About RiceX:

The RiceX Company manufactures and distributes nutritionally dense foods and food ingredients made from its stabilized rice bran that add significant nutritional benefits to benefits to food and consumer products. The company believes it is the only company in the world that can deliver rice bran products derived from rice bran with the shelf life and nutritional profile demanded by most commercial users. SOURCE: THE RICEX COMPANY

'Safe Harbor' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.