The Report 'Beyond Triple Play: Forecasts for Broadband Value-Added Services' Provides Forecasts of the Potential Value for a Range Of Broadband Value-Added Services to 2012.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48100) has announced the addition of Beyond Triple Play: Forecasts for Broadband Value-Added Services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. to their offering. "Fierce competition is forcing broadband operators to drastically reduce the prices of their headline triple-play services. However, they can use their interactive networks, their brands and their skills to offer a variety of value-added services that will not be subject to such strong competition and allow them to make much better margins." Margaret Hopkins, Author As the broadband triple-play market becomes increasingly competitive, broadband operators are looking to a broad of value-added services for ways to increase revenues and margins. Beyond Triple Play: forecasts for broadband value-added services looks at the potential of a number of the most promising types of value-added services such as enhanced telecoms, interactive video entertainment, IT support, home security, shopping and gambling, device sales, advertising and wholesale content delivery. The report provides forecasts of the potential value for these services to 2012, whether they are to be used to maintain the value of a fixed price bundle or sold as separate incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. services. This report looks at how these disparate services fit with the broadband operators' market positioning, skills and branding, and how possible it will be for the broadband operators to capture value in the different value chains. The forecasts in this report reveal the potential value for a range of broadband value-added services to 2012 and include spend on services, devices, advertising, and priority content delivery, resulting in over 8000 data points. The data annex shows potential revenues by a number of categories, including: * country/region: France, Germany, Italy, Spain, Sweden, UK and Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). * enhanced telecoms, including videotelephony Videotelephony A means of simultaneous, two-way communication comprising both audio and video elements. Participants in a video telephone call can both see and hear each other in real time. * interactive video entertainment, including music download A music download refers to the transferring of a music file from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment if required. , online gaming See gaming. and video on demand * IT support, including customer service, firewalls and virus protection, parental controls This article is about computer options. For the television show, see Parental Control (TV series). Parental controls are options, typically included in digital television services, computer and video games, or computer software used to access the Internet, that , storage * home security * portal services, including advertising, online gambling Online gambling is a general term for gambling using the Internet. This article provides a brief introduction to some of the forms of online gambling, as well as discussing general issues. and shopping * device sales - home media devices, VoIP and WiFi phones. Beyond Triple Play: forecasts for broadband value-added services draws on in-depth interviews with the top service providers in Europe, as well as our extensive experience of monitoring the broadband market, to answer your key questions: * how to avoid being the commodity fat pipe provider * whether it is worth looking at new revenue models such as advertising, interactive TV and product placement * which broadband value-added services offer good margins * whether there is money to be made from providing good QoS * how much revenue the different value-added services can bring * who is already offering the value-added services and how successful they have been * what CPE (Customer Premises Equipment) Communications equipment that resides on the customer's premises. CPE - Customer Premises Equipment is needed and whether the broadband operator should provide it * where broadband operators should form partnerships and where they should go it alone. Who should read this report Incumbent network operators developing their portfolio of broadband value-added services Alternative broadband operators looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. higher margin services Cable operators who want to understand the competitive positioning of the DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary providers Equipment vendors who want to ensure that their products support the full range of operator services A variety of telephone services that require human intervention, including person-to-person calls, collect calls, credit card billing and directory and dialing assistance. Such services are performed by LECs, IXCs and alternative operator services (AOS), organizations that are used by Consumer electronics vendors who are targeting the networked home and need to understand the range of services their equipment will need to support Financial sector analysts who need to understand how broadband operators can avoid being trapped in low margin commoditised services Media companies who are forming partnerships with, and selling content to, the broadband operators for these services. Software vendors who are providing the user interfaces, service management, content management, community websites, and all the other software needed to deliver this range of services Billing system vendors who need to make sure that their products support the full range of operator services. Content Outline: 0 Summary 1 Triple play adds a revenue stream but not much profit 2 There is a huge range of bundles and pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. 3 Some revenue streams are easier for broadband operators to tap into than others 4 Broadband operators may have to live with a commodity business 5 Value-added services can fill the gap as core revenues decline Actions Author, acknowledgement and disclaimer List of figures and tables About our reports and services For more information visit http://www.researchandmarkets.com/reports/c48100 |
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