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The Register-Guard.


With the recent death of The Springfield News, Springfield became the biggest city in Oregon that doesn't have a newspaper. That unhappy distinction has less to do with Springfield than with Davenport, Iowa Davenport is a city in the American state of Iowa that borders the Mississippi River. As of the 2000 census, the city had a total population of 98,359. A 2006 estimate tells that the city had grown slightly to 99,514. .

Davenport is where Lee Enterprises is headquartered, and it is there that the sad fate of The Springfield News was decided.

Springfield, with a population of 55,000 and a strong community identity, ought to be able to support a weekly or biweekly newspaper. Indeed, the News served Springfield for more than a century, through times flush and flat. Smaller cities in Lane County - Cottage Grove Cottage Grove, village (1990 pop. 22,935), Washington co., SE Minn., near the St. Croix River; inc. 1965. There is farming (cattle, sheep, corn, and soybeans) and manufacturing (chemicals and machinery). , Creswell, Florence, Junction City Junction City, city (1990 pop. 20,604), seat of Geary co., NE Kans., at the confluence of the Republican and Smoky Hill rivers; inc. 1859. The rail, trade, and processing center of an agricultural and dairy area, it grew as the supply point for nearby Fort Riley, , Oakridge, Veneta - have weekly newspapers. Proximity to Eugene shouldn't be a problem; the shadows of daily newspapers in Portland, Bend and Salem haven't kept the nearby communities of Tigard, Redmond and Keizer from having their own newspapers.

But The Springfield News had the misfortune of becoming an expendable piece on a corporate chessboard. Its progress toward pawndom began with the loss of local ownership in the 1970s, when Glenn Jackson, an Oregon utility and publishing magnate, added the News to his newspaper company. It accelerated after Jackson's death in 1980, when his group of newspapers was sold to Capital Cities Communications
Capital Cities redirects here. For the article about the seat of a government, see Capital.


Capital Cities Communications (sometimes referred to as "CapCities"
 of New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. Cap Cities then merged with the ABC television ABC Television may refer to:
  • American Broadcasting Company, United States
  • Asahi Broadcasting Corporation, Japan
  • Associated British Corporation (1956-1968), United Kingdom
  • Associated Broadcasting Company, Philippines
 network, and in 1995 the Disney Co. bought the combined company. Disney divested itself of the Cap Cities part of its acquisition in 1997, selling its Oregon newspapers to Lee Enterprises.

With each transaction, The Springfield News became less important to those who owned it. It was far down the list of Lee's priorities, even though it needed an infusion of capital. The Springfield News had long relied on its commercial printing operation for revenue - The Oregon Daily Emerald The Oregon Daily Emerald is an independent daily newspaper published at the University of Oregon in Eugene, Oregon, United States. The paper, which has been published for more than 100 years, has trained many now-prominent writers and journalists and has made important  and many other local publications were printed there. But the 1997 purchase gave Lee ownership of the Albany Democrat-Herald The Albany Democrat-Herald is the daily newspaper of Albany, Oregon, United States. Lee Enterprises owns both the Democrat-Herald and the Corvallis Gazette-Times. The two papers publish a joint Sunday edition, the Mid-Valley Times.  as well as The Springfield News, and the decision-makers in Davenport saw no reason to invest in new printing equipment in Springfield when the company had a press 45 miles up the freeway in Albany. The News closed its printing plant earlier this year.

As the most profitable side of its business shifted to Albany, the newspaper began gasping for air. It cut back on its twice-a-week publication schedule, becoming a weekly. The newspaper stopped seeking subscribers, and instead mailed free copies to households throughout the Springfield area. That last move was an attempt to surrender subscription revenue in exchange for more advertising income. It didn't work.

Or it didn't work well enough. In mid-2005, Lee completed its biggest acquisition ever - the $1.46 billion purchase of the Pulitzer newspaper group. This was a big step for Lee, giving the company its first metropolitan daily, the St. Louis Post-Dispatch The St. Louis Post-Dispatch is the only major city-wide newspaper in St. Louis, Missouri. Although written to serve Greater St. Louis, the Post-Dispatch is one of the largest newspapers in the region, and is available and read as far west as Springfield, Missouri. , along with a string of other dailies, including The Coos Bay Coos Bay (ks), city (1990 pop. 15,076), Coos co., SW Oreg., a port of entry on Coos Bay; founded 1854 as Marshfield, inc. 1874, renamed 1944.  World.

Lee now has 51 daily newspapers and 300 weekly and specialty publications. Each of those properties needs to show short-term profit potential to help Lee carry its debt load and reverse a slide in its stock price.

The Springfield News looked like a loser, or not enough of a winner. So after unsuccessfully seeking a buyer, Lee shut it down.

Newspapers everywhere are facing pressure from competitors ranging from the Internet to the U.S. Postal Service The U.S. Postal Service (USPS) processes and delivers mail to individuals and businesses within the United States. The service seeks to improve its performance through the development of efficient mail-handling systems and operates its own planning and engineering programs. . But The Springfield News survived the advent of radio, the movies, television and the emergence of The Register-Guard as a dominant print competitor. What it couldn't survive is the cold calculus that directed corporate resources away from Springfield while also demanding consistently strong financial results.

The Springfield News lasted more than a century because it mattered to Springfield. It's gone now because it didn't matter to Davenport.
COPYRIGHT 2006 The Register Guard
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Editorials; The Springfield News died of starvation
Publication:The Register-Guard (Eugene, OR)
Article Type:Editorial
Date:Oct 30, 2006
Words:619
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