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The Regency Group Limited Purchases Stake in Internet Advertising Measurement Company.


Business Editors, High-Tech Writers

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--July 31, 2000

Regency Group Limited, (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:RGNC RGNC Rio Grande Nature Center State Park (Albuquerque, New Mexico) ), based in Scottsdale Arizona, announced today that the Company has made a strategic investment in AdZone Interactive (www.adzoneinteractive.com), a private company providing timely and accurate advertising expenditure measurement data for New Media.

The measurement of Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  data has become a crucial tool for the online industry. Last year, several hundred million dollars were spent by the leading advertisers and agencies seeking to maximize their advertising expenditures on Internet properties. Analysts expect that figure will grow exponentially ex·po·nen·tial  
adj.
1. Of or relating to an exponent.

2. Mathematics
a. Containing, involving, or expressed as an exponent.

b.
 as Internet ad revenues continue to escalate es·ca·late  
v. es·ca·lat·ed, es·ca·lat·ing, es·ca·lates

v.tr.
To increase, enlarge, or intensify: escalated the hostilities in the Persian Gulf.

v.intr.
. Jupiter Research estimates that advertising on the Internet accounted for $4.3 billion in advertising revenue in 1999.

AdZone Interactive, based in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, is a leader in providing timely and accurate Internet advertising and activity information. Their reports and data have become the industry benchmark and have been featured prominently in prestigious media such as AdAge, London Financial Times, BusinessWeek, San Francisco Chronicle The San Francisco Chronicle was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young.[2] The paper grew along with San Francisco to become the largest circulation newspaper on the West Coast of the , and Investors Business Daily, among others. They are the only advertising activity reporting resource to currently monitor worldwide data.

The company's anticipated United Kingdom and European reports are considered an amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 revelation into the expanding untapped European Internet market. AdZone Interactive has also developed a powerful new political content monitoring product that continually scans the web for content relevant to political candidate's campaign. This will prove invaluable in the upcoming election cycle. Their Banner Zone product provides detailed custom reports and includes the advertising creative, a very useful tool for advertisers and agencies. Further new products including an Asian market product and a Hispanic market product are scheduled for release by AdZone Interactive soon.

AdZone Interactive has assembled one of the most comprehensive and experienced management teams in the industry. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Charles Cardona, has run several successful technology and financial companies; his experience includes more than 20 years in the computer, Internet and science fields. President, John Cardona is a former director of sales of the IAS See iPlanet Application Server.

1. (computer) IAS - The first modern computer. It had main registers, processing circuits, information paths within the central processing unit, and used Von Neumann's fetch-execute cycle.
 division of CMR CMR Crude mortality rate, see there , a nationally recognized company in the market research arena. John brings more than 10 years experience in the field to the company. Chief Technology Officer, Reidar Sjoen has 20 years experience with scientific and statistical programming, and is a renowned lecturer on computer and Internet related topics. Executive VP of Sales and Service, Jim Robertson is a nationally recognized figure with more than 20 years experience in the media research field.

AdZone Interactive management has stated it is actively seeking key acquisitions in the media research and data collection industries. "We are pleased with the confidence shown in us by Regency and are looking forward to moving forward with our development plans," commented John Cardona, President of AdZone Interactive. "We have several projects that we can act on immediately based on the support of The Regency Group."

This acquisition by Regency Group is a part of the company's strategic plan to build a strong and diverse portfolio provider of new technology companies. Roberto Filice, President & C.E.O of Regency Group Limited commented, "We are excited with the abilities of John Cordona and his staff and the success his company has shown in the past. AdZone Interactive is a proven leader in their field and is another key acquisition for The Regency Group."

About AdZone Interactive -- www.adzoneinteractive.com

AdZone Interactive is a pioneer and leader in the worldwide monitoring and accurate measurement of Internet advertising. The company uses its revolutionary proprietary NetGet technology to monitor the top 1000+ web sites 24 hours a day for content, frequency, brand, creative executions, advertiser and date. This information is updated hourly and available almost immediately with their Online Interactive AdZone Reporter. AdZone Interactive 's team of experts can also produce customized reports from existing data sources or even create a custom set of data by monitoring virtually any set of web sites.

About Regency Group Limited -- www.regencygroup.net

Regency Group Limited, (OTCBB:RGNC) is a new managed technology investment company arising out of the Internet-economy. Based in Scottsdale, Arizona Scottsdale (O'odham Vaṣai S-vaṣonĭ) is a city in Maricopa County, Arizona, United States, adjacent to Phoenix. Scottsdale has become internationally recognized as a premier and posh tourist destination, while maintaining its own identity and culture as " , the firm has interests in a diverse portfolio of companies that either holds leadership positions, or the promise of leadership in emerging technology businesses. Its core focus is developing Internet, broadband, and telephony technology companies, with a view to enhancing their value to become viable take-over targets or increase liquidity to Regency through taking them public. Regency Group provides financial, management, and technical support as needed as needed prn. See prn order. . Regency Group companies may be majority-owned, or the beneficiaries of strategic investment capital by the company. Through its flexible approach, the company is positioned to act immediately on opportunities and maximize its investments.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 

Forward-looking statements in this news release are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of Section 21E of the Securities Exchange Act of 1934. Investors are cautioned that statements in this news release that are not strictly historical statements, including without limitation, management 's plans and objectives for future operations and management's assessment of market factors, and statements regarding the strategy and plans of the Company and its strategic partners, constitute forward-looking statements. These forward-looking statements are not guarantees of the Company's future performance and are subject to a number of risks and uncertainties that could cause the Company's actual results in the future materially to differ from the forward-looking statements.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jul 31, 2000
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