The Reader's Digest Association Acquires Benchmark Publications, Bilingual Investment Magazines Published for Markets in Asia.HONG KONG--(BUSINESS WIRE)--Aug. 10, 1999-- The Reader's Digest Reader's Digest U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals. Association Far East, Ltd. (Reader's Digest Asia) has acquired BENCHMARK, Ltd., the publisher of a group of four investment guide publications distributed in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Taiwan and Singapore. The announcement was made in Hong Kong today by Tony Rees, regional managing director of Reader's Digest Asia, and Gerry Ball, managing director of BENCHMARK, Ltd. Terms of the agreement were not disclosed. BENCHMARK provides readers with reports on global and Asian fund markets as well as performance analysis of investment funds Noun 1. investment funds - money that is invested with an expectation of profit investment assets - anything of material value or usefulness that is owned by a person or company through its four publications: BENCHMARK - Investment Funds of Asia, Performance Tracker, Global Funds Analysis and Asian Funds Analysis. The service also operates a Web site, www.benchmag.com. "The BENCHMARK publications are an independent and highly respected voice providing information related to investment funds," Rees said. "This acquisition by Reader's Digest demonstrates another step in the company's commitment to doing business in Asia and specifically to extending our presence in the Asian financial field. This also reflects our continuing interest in the magazine business in Asia and around the world." BENCHMARK, established in 1995, serves the Asian business community in both English and Mandarin Mandarin (măn`dərĭn) [Port. mandar=to govern, or from Malay mantri=counselor of state], a high official of imperial China. For each of the nine grades there was a different colored button worn on the dress cap. Chinese languages Chinese languages or Sinitic languages Family of languages comprising one of the two branches of Sino-Tibetan. They are spoken by about 95% of the inhabitants of China and by many communities of Chinese immigrants elsewhere. . Investment Funds of Asia is the group's flagship publication and is published quarterly. It provides reports on fund managers' opinions on global markets and analysis of funds. Asian Funds Analysis and Global Funds Analysis, both published twice a year, cover analysis of more than 600 funds in Asia. Performance Tracker is a monthly performance update with articles on existing funds and new fund launches. Reader's Digest Asia is the regional headquarters of Reader's Digest's operations in Asia. Reader's Digest is a preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae global publisher and direct marketer of magazines, books and home entertainment products that inform, enrich, entertain and inspire people of all cultures around the world. The group's worldwide revenues totaled US$2.6 billion for the fiscal year ended June 30, 1998. The Reader's Digest global headquarters is in Pleasantville, N.Y. Its flagship magazine Flagship Magazine is an independent magazine for gamers [1]. Published in the UK, it started in 1983 for PBM players [2]. Since its hundredth issue in 2002, it has extended its coverage to include boardgames, role-playing games, web games and massively , Reader's Digest, published in 48 editions and 19 languages, is read monthly by more than 100 million people in almost every country in the world. |
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