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Ask Dr. Jon JON Jonah
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Q:

What is the best practice regarding how frequently an agent should be monitored each month?

A:

The standard answer to this question is five times per month. My answer is, "It depends. Basically, the frequency depends on at least the following: 1) The experience of the agent; namely, we need to monitor more frequently during the first 30 to 90 days, and less so after two years, and 2) The purpose of the monitoring process...is the monitoring for performance compensation or for coaching opportunities?

Dr. Jon Anton
    Anton may refer to: People
    • Anton, a personal name from the same root as Antonius or Anthony
    • Anton, a mythological son of Hercules created by Mark Antony and from whom he claimed descent
    • Anton Chekhov, a Russian writer
     (also known as "Dr. Jon") is the Director of Benchmark Research at Purdue University Purdue University (pərdy`, -d`), main campus at West Lafayette, Ind.  Center for Customer-Driven Quality. Have a Question? E-mail him at DrJonAnton@BenchmarkPortal.com.
    Exploring the basic demographics of the respondents
    
    What is your annual income?
    
    Respondent's - Household Income
    
    Less than $20,000     8%
    $20,000 to $30,000   13%
    $30,000 to $50,000   21%
    $50,000 to $75,000   22%
    $75,000 to $100,000  16%
    $100,000 or more     20%
    
    Note: Table made from bar graph
    
    What is the industry of the company you last called for customer service
    belong to?
    
    Company's Industry Segment
    
    Automotive              3%
    Catalog                 8%
    Medical                 5%
    Computer Hardware       7%
    Consumer Products      20%
    Entertainment           4%
    Financial Services     19%
    Insurace                5%
    Shipping                3%
    Transportation          2%
    Travel & Reservations   7%
    Telecommunications     19%
    Utilities               3%
    Other                   5%
    
    Note: Table made from bar graph
    


    The left-hand graph above shows the distribution of annual household income for the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. . Eighty percent are in the "$30,000-plus" per-year income bracket Noun 1. income bracket - a category of taxpayers based on the amount of their income
    income tax bracket, tax bracket

    bracket - a category falling within certain defined limits

    income bracket n
    . Fifty-eight percent are in the "$50,000-plus" per-year income bracket.

    The importance of this finding for companies is to emphasize that the typical American calling a contact center has substantial annual income, buying power Buying Power

    The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available.

    Also referred to as "Excess Equity.
     and future purchasing influence. Participants were asked which industry category the company he/she called fell into. The breakdown of these categories is displayed in the graph on the right.

    As we expected, consumer products, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
    Please [ improve this article] or discuss the issue on the talk page.
     and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  represent the majority of companies called in this study.

    The Purdue benchmark research has been conducted since 1995. Purdue currently holds data for more than 5,400 call centers. To learn about how to participate in some of Purdue University's new benchmark research, please visit www.BenchmarkPortaLcom.

    For information and subscriptions, visit www.TMCnet.com or call 203-852-6800.
    COPYRIGHT 2003 Technology Marketing Corporation
    No portion of this article can be reproduced without the express written permission from the copyright holder.
    Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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    Article Details
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    Publication:Customer Interaction Solutions
    Geographic Code:1USA
    Date:Apr 1, 2003
    Words:385
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