The Public Relations Society of America and Leading PR Specialist Guide Next Generation of Professional Communicators.

Business Editors

CLEVELAND--(BUSINESS WIRE)--Nov. 9, 2001

PRSA Student Day 2001 Provides Students with Practical Tips for Job

Success in a Down Economy and Ever-Tightening Job Market

The Greater Cleveland Chapter of the Public Relations Society of America (PRSA) will offer practical lessons for launching a successful career to the next generation of professional communicators when it hosts its Student Day 2001, 8 a.m. to 3 p.m. Friday, Nov. 16 at the University Club. Entitled "Reality 101", the full-day forum will feature a healthy dose of "in-your-face" commentary on securing employment during a down economy by recognized authority in job placement and career development, Bill Heyman, President and CEO of Heyman Associates, New York, as he delivers the keynote address.

PRSA's annual Student Day brings together college students from Ohio and surrounding states and established Cleveland professionals for a day of workshops and presentations that will examine the major areas of public relations practice. Students also will have the opportunity to participate in an educational portfolio and resume review session or a session on building these interview tools to complement the sessions of practical lessons that can't be taught in the classroom.

Bill Heyman is the founder of Heyman Associates. Over the past 10 years, Heyman Associates has interviewed thousands of individuals, represented hundreds of leading organizations and successfully placed hundreds of the best candidates in their fields. Bill manages senior-level searches for blue-chip and emerging companies, leading public relations firms, non-profit organizations and government agencies. Often quoted in industry and business publications, he is the only executive search professional ever recognized by INSIDE PR and Reputation Management for his recruiting work in the area of corporate communications. Bill regularly addresses such organizations as PRSA, the International Association of Business Communicators (IABC) and the National Investor Relations Institute (NIRI). In addition, he annually conducts career seminars at several colleges of communications.

Prior to entering the executive search field in 1982, Bill served as director of public relations and development for Guiding Eyes for the Blind in Yorktown Heights, NY. He later volunteered as a member of its Board of Directors. He continues to serve his community as a member of the Board of Directors at the YMCA in Glen Cove, NY. In the spring of 2001, Bill was named to the board of The Lagrant Foundation, a Los Angeles-based organization that awards scholarships to worthy minority students planning to major and pursue a career in public relations. A graduate of Gettysburg College, Bill now serves on the school's Marketing Committee of the National Campaign Steering Committee and is a member of the Board of Fellows. He earned an MBA from Adelphi University.

Admittance to Student Day is $25 for students. Admittance to the keynote luncheon is $30 for PRSA members and $40 for non-members. For registration information, contact Sondra Miller at [e-mail]. For general information, contact Emily Lauer at [e-mail] or Ilana Isakov at [e-mail].