The PrecisionAg Institute, www. precisionag.com, announces they will partner with Doane Marketing Research, Inc.
The PrecisionAg Institute, www. precisionag.com, announces they
will partner with Doane Marketing Research, Inc. on the most
comprehensive precision ag adoption research in the industry to date.
The research, to be released in Spring 2007, will include an
in-depth evaluation of recent, present, and near-term precision ag
adoption trends in the corn, wheat, soybean and cotton crop segments.
The effort will include one-on-one interviews with growers, a
quantitative mail and Internet survey on precision ag use, and focus
groups with precision ag adopters and non-adopters. The research will
focus on uncovering similarities and differences in each crop segment,
as well as understanding precision ag best practices, pitfalls to
success, and objections and roadblocks to adoption.
COPYRIGHT 2006 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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