The Point Group Jazzes Up Look of White Rock Marathon; Dallas-Based Agency Brings Fun, Unity to Event's Materials.

DALLAS--(BUSINESS WIRE)--Dec. 2, 1998--The White Rock Marathon has a jazzy new look for 1998, courtesy of The Point Group of Dallas.

The Point Group, a full-service communications agency in its second year of work on the marathon's creative and marketing efforts, designed the "jazz runner" logo that symbolizes the Dec. 13 event. The colorful, funky runner -- used on all the marathon's promotions and advertisements -- is meant to catch the eye and capture the spirit that occurs during this premier Southwest marathon and all its related events.

"The main goal for this year's race was to gain public awareness, and also to make it fun. The White Rock Marathon is a competitive event surrounded by a fun atmosphere, and that's what we wanted to bring out in its logo," said Susan McFarland, Point president of advertising. "We wanted some continuity throughout this year's event materials. By using this logo and color scheme, every promotion piece has a unifying 'look' to it."

The Point Group's creative department created and illustrated the "jazz runner" logo utilizing a bright palette of purple, orange, yellow, green and black that translates the competitiveness of running and the excitement into color.

The Point Group's creative team produced graphics and materials appearing in the White Rock brochures, race packets, posters, bumper stickers and T-shirts for all of the post-race and weekend events.

"The Point Group's high-impact graphics capture the energy we were looking for. Marathoners and marathon-relay runners have told us they really like this year's images," said Bob Hancook, president of the marathon's executive committee. "All Point members working on the Dallas White Rock Marathon team went above and beyond what was originally asked of them. The Point Group has done a great job for us and the marathon."

The Point Group donated all its services and time to the White Rock Marathon project. The only nationally ranked marathon without a paid staff, the White Rock Marathon is being planned and run by more than 1,700 volunteers. This year's event, in its 29th running, benefits the nonprofit Texas Scottish Rite Children's Hospital.

The Point Group is a fully integrated marketing company with more than 28 years experience in providing advertising, marketing and public relations services to clients in diverse industries, such as retail, business-to-business, manufacturing, legal and restaurant.

The Dallas White Rock Marathon, commonly referred to as "The Rock," is one of the region's top marathon. In 1997, the event attracted 4,500 participants representing seven foreign countries and 45 states.