The Plastic Surgery Company's W. Grant Stevens, M.D., F.A.C.S., to Feature Novel ``Laser Bra'' Procedure on NBC Television's National News Magazine, EXTRA.

Business Editors

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Aug. 18, 2000

Dr. Stevens' Laser Bra(SM), aka The Stevens L.I.F.T.(SM), Will Be

Made Available Throughout the Plastic Surgery Company's National

Network of Plastic Surgery Affiliates

The Plastic Surgery Company (AMEX:PSU) (Web sites: www.theplasticsurgeryco.com and www.idealme.com), an emerging, national provider of practice development services and Internet marketing solutions for the cosmetic medicine market, today announced that one of its largest affiliates and director, Dr. W. Grant Stevens (www.DrGrantStevens.com) of Marina Del Rey, Calif., will be featuring his novel "laser bra(SM)" breast lift procedure on NBC Television's national news magazine, EXTRA, on Aug. 22, 2000. EXTRA can be seen in more than 90% of the country through NBC's major market affiliates (see www.extratv.com for local listing information). EXTRA often ranks as the highest rated nationally syndicated daily news magazine in the country, with an estimated seven to nine million viewers. Dr. Stevens has been featured on EXTRA on a number of occasions over the past 10 years, presenting some of the latest breakthroughs in cosmetic surgery. He was recently named in the "Guide to Top Doctors," published by the Center for the Study of Services in Washington, D.C.

The "Laser Bra(SM)" procedure (see www.LaserBra.com) was developed by Dr. Stevens in 1996. Through the use of a CO2 laser, the patient's own tissue is used to create a "bra" which is secured to the chest wall. The Stevens L.I.F.T.(SM) (or laser-assisted internal fabrication technique) uses this "bra" to hold the breast tissue up and in place internally. The procedure helps lengthen the results of mastopexy (breast lift), breast reduction/lift and breast augmentation/lift surgery. This procedure helps to eliminate some of the disadvantages of more traditional breast lift procedures, such as "fallout," where the lower half of the breast continues to distend after a reduction or lift, or the infection/rejection associated with the implantation of mesh. The procedure typically takes the same two hours as traditional breast lifts, and in many cases post-operative discomfort has been reduced. There are no age restrictions for the procedure; the patient must be in good general health. The Laser Bra(SM) can be combined with either a breast reduction or breast augmentation, the latter involving a breast implant.

According to the American Academy of Cosmetic Surgery (AACS), there were 255,254 breast augmentation procedures performed in 1999. This represented a 500% increase over the 41,918 reported for 1990. The Laser Bra(SM) technique is also appropriate for most breast lifts and breast reductions/lifts, which according to the American Society of Aesthetic Plastic Surgery (ASAPS), brings the total 1999 cosmetic breast procedures to 326,213. While there are some differences in the statistics presented by these two organizations, the trends are distinctly similar. According to the ASAPS, total cosmetic breast procedures increased 380% between 1997 and 1999. This increase is attributed to the growing number of baby boomers with an interest in an anti-aging lifestyle and the disposable income that supports this type of intervention.

"We are very pleased with the national exposure provided by this high-profile television news magazine to Dr. Stevens' innovative cosmetic breast procedure," commented Dennis Condon, president and chief operating officer of The Plastic Surgery Company. "We anticipate, through Dr. Stevens' training and demonstration efforts, that this novel cosmetic procedure will be offered by our national network of 30 board-certified and board-eligible plastic surgery affiliates." (For a list of The Plastic Surgery Affiliates, see the Company's consumer Web site, www.idealme.com.)

The Plastic Surgery Company is a Santa Barbara, Calif.-based, leading provider of practice development and Internet marketing services for the rapidly expanding cosmetic surgery industry. The Company has business service agreements with an expanding network of board-certified/eligible plastic surgeon affiliates across the United States. Its practice development/marketing strategies include the "best practices" of its affiliates, management's extensive experience in the industry and a robust consumer-oriented cosmetic surgery online destination. The Plastic Surgery Company trades on the AMEX under the symbol PSU. For more information about the Company, see www.theplasticsurgeryco.com and www.idealme.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995 -- With the exception of historical information, the matters discussed in this press release are forward looking statements that involve a number of risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of their dates. The actual future results of the Company could differ significantly from those statements. Factors that could cause or contribute to such differences, include, but are not limited to the uncertainty of continued acceptance of breast modification surgery generally and the LaserBra(SM) and The Stevens L.I.F.T.(SM) techniques specifically, competing surgical techniques and advances, continued broad patient eligibility and positive responsiveness to the techniques, the continuation of the strong national economy, success and availability of marketing and advertising funds for promoting the techniques, and media constraints. For a more detailed description of a discussion of risk factors, please see our prospectus, dated Dec. 2, 1999, a copy of which can be obtained from the Company.