The Pepsi challenge. (Panorama).The Pepsi Bottling Group has launched a campaign to win over the Mexican Mexican named after or originating in Mexico. Mexican axolotl see ambystomamexicanum. Mexican beaded lizard (Heloderma horridum market from its No. 1 competitor, CocaCola. The Purchase, New York-based cola giant bought Pepsi-Gemex, the second biggest bottler of Pepsi products outside the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , for US$885 million. The move was sparked by a realization that poor management of the Mexican bottler had let market share dwindle dwin·dle v. dwin·dled, dwin·dling, dwin·dles v.intr. To become gradually less until little remains. v.tr. To cause to dwindle. See Synonyms at decrease. to 19%, allowing Coca-Cola Coca-Cola soft drink found throughout the world. [Trademarks:Crowley Trade, 115] See : Ubiquity to gain more than 70%. Pepsi Bottling expects challenges in increasing worldwide volume growth in 2003 partly due to the current strength of Coca-Cola products. |
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