The Number of WAP Users Reached 35 Million in China Making the Market Worth RMB 5.7 Billion.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c34006) has announced the addition of China WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. Market Development 2005 to their offering. By the end of 2004, the number of domestic active Wireless Application Protocol (WAP) users reached 15 million, and the market scale reached RMB RMB Right Mouse Button RMB Regional Management Board (USACE) RMB Rolf Maier Bode (musician, band) RMB Ren Min Bi (currency of People's Republic of China) 3.45 billion. In the first quarter of 2005, China Mobile influenced WAP income by clearing inactive users. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. our expectations, by the end of 2005 the number of registered WAP users will reach 35 million and the market scale will be about RMB 5.7 billion. As it entered 2005, short message service (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ) growth began to slow down; due to color message cutting MISC MISC Miscellaneous MISC Miscellany MISC Miscarriage MISC Malaysia International Shipping Corporation MISC Maui Invasive Species Committee MISC Minimum Instruction Set Computing MiSC Microsoft Software Center (Indonesia) , China Mobile also stopped charge of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color message album and color message income of major service providers (SPs) decreased significantly. In 2005, WAP is still their hope. In 2004, both China Mobile and China Unicom China Unicom, full name China United Telecommunications Corporation, 中国联通, HKSE: 0762 NYSE: CHU, is a telecommunication operator in the People's Republic of China. 52. took WAP service as a development data service cornerstone and a highlight of new services after SMS. China Mobile designated 2004 as the "Internet Year," boosted all aspects of provincial WAP portal and main portal promotion and construction. Taking technical advantages of CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. 1x, China Unicom regards WAP as a breakthrough of comprehensively surpassing value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. (VAS vas (vas) pl. va´ sa [L.] vessel.va´sal vas aber´rans 1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule. 2. ) of China Mobile. SPs started to stress more on WAP services and invest more in the WAP market. Professional SPs were also favored by capital market. Linktone, TOM, KongZhong, Tencent and Hurray became listed companies listed company n → compañía cotizable listed company n → société cotée en Bourse listed company list n → in succession, Goodfeel, Interphos and NewPalm were bought, and Skyinfo also obtained investment from Lenovo. As it enters 2005, operators start to normalize normalize to convert a set of data by, for example, converting them to logarithms or reciprocals so that their previous non-normal distribution is converted to a normal one. WAP market to prepare for 3Gs arrival. China Mobile has began regularly clearing inactive users, adjust ordering rule of WAP services and promote music brands and wireless music list. WAP starts to progress in an elaborate contents normalized operation direction. . Is WAP another prime opportunity after SMS? Does establishing Aspire Information mean that China Mobile wants to become an SP itself? Will SPs become content providers (CP)? How will competitive situations between the two operators and between SPs change? What kind of influence will 3G have on WAP? What are SPs survival guidelines in the WAP market? This report will provide useful references for operators, SPs and investors on current WAP status and trends, its marketing, business innovation and market competition analysis. Main research contents of the report are: WAP definition and classification Analysis of WAP business models Current situations and forecast of WAP market Factors influencing WAP market development Explanation of China Mobiles up-to-date WAP policies Analysis of 3Gs impacts on the WAP market SPs key success factor analysis WAP market SP list, share and competition analysis of China Mobile and China Unicom Our Findings In the mobile data value-added services field, the WAP market is bullish in coming years and has become another prime opportunity besides SMS. We forecast that by the end of 2005 the number of registered WAP users will reach 35 million and the market scale will be RMB 5.7 billion. Mobile operators have enhanced WAP marketing channels to avoid the chaotic SMS service example. Mobile operators have established a fair, transparent examination and approval WAP system to prohibit SPs group SMS solicitation solicitation In criminal law, the act of asking, inducing, or directing someone to commit a crime. The person soliciting another becomes an accomplice to the crime. The term also refers to the act of obtaining bribes, as well as to the crime of a prostitute who offers sexual permission. In 2005, China Mobile starts WAP 2.0 commercial trial run. Due to the limited quantity of suitable terminals, the WAP 2.0 service market share is still very small. WAP 2.0s flexibility, strong functions and data service bandwidth ushered by 3G will have WAP playing a more important role in the future market. Although WAP market entry requirements are not very high, WAP Portal resources are limited. SPs lack of independent marketing measures and marketing in the WAP market remains dominated mainly by operators and major SPs. Leading SPs hold most of the market share while WAP market competition is fierce. SPs primary goals are: brand first, content cooperation, service innovation, channel establishment and promotion operation. There are four main types of WAP services: image and ring downloading, information browse, game entertainment and community communication. Image and ring downloading service holds a market share more than 50%, service competition is saturated, contents are homogenized ho·mog·e·nize v. ho·mog·e·nized, ho·mog·e·niz·ing, ho·mog·e·niz·es v.tr. 1. To make homogeneous. 2. a. To reduce to particles and disperse throughout a fluid. b. and only a small space of innovation is left. Limited by bandwidth and the high rate of mobile networks, the shares of daily preferential habits and industrial application services See ASP and Web services. are still very small. Convenience and mobile phone user friendliness is not fully exerted by this kind of mobile value-added service. Due to user access channels concentration and portal menu shortages, SPs most effective marketing is position marketing. SPs actively use WAP to promote business and actively develop other marketing channels. For example, cooperating with mobile phone terminal firms to build WAP products in mobile phone or conducting integral marketing by popular social gathering resources such as concerts. Competition between SPs becomes even fiercer and content will be the focus of competition. Large SPs obtain competitive advantages by independent development and resource cooperation. Small and medium-sized SPs seek survival space within content diversification and elaboration. Broadcast television networks, telecommunication networks and the Internet will gradually merge together. When traditional television resources are introduced into the VAS content market, content resources will be greatly enriched. Companies Mentioned China Unicom, China Mobile, KongZhong, TOM, Interphos,Hurray, Xinfree, All Link For more information visit http://www.researchandmarkets.com/reports/c34006 |
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