The Number of Exhibitions in the UK's Trade and Consumer Sectors Increased in 2005, But the Number of Conferences Held by Corporate Sector Organisers Was Down by 13.2%.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c52384) has announced the addition of Exhibitions & Conferences Market Report 2007 to their offering. The number of exhibitions held in the UK increased by around 2.8% in 2005. Traditionally, fewer exhibitions are staged in odd-numbered years, with many biennial biennial, plant requiring two years to complete its life cycle, as distinguished from an annual or a perennial. In the first year a biennial usually produces a rosette of leaves (e.g., the cabbage) and a fleshy root, which acts as a food reserve over the winter. shows being held in even-numbered years, so this increase was unexpected. However, the total number of visitor numbers in 2005 was estimated to be 5.3% down on the previous year. There was a slight discrepancy DISCREPANCY. A difference between one thing and another, between one writing and another; a variance. (q.v.) 2. Discrepancies are material and immaterial. between the two annual surveys conducted by the British Association of Conference Destinations (BACD BACD British Association of Conference Destinations BACD Business Advisory Centre Durham (Oshawa, ON, Canada) BACD British Association of Cosmetic Doctors BACD Basic Alteration Class Drawing BACD Basic Access Control Domain ) and the Meetings Industry Association (MIA MIA n. A member of the armed services who is reported missing following a combat mission and whose status as to injury, capture, or death is unknown. [m(issing) i(n) a(ction). ), which survey venues and organisers, respectively. While the BACD reported a slight rise in the number of conferences held in 2005, MIA reported a slight drop. However, revenues were down in 2005 according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. both organisations, reflecting the fact that, in 2005, conferences were more likely to be non-residential. This Market Report looks in detail at both the exhibitions and conferences sectors, which are further divided into trade (or business) and consumer (or public), and corporate and association (or not-for-profit Not-for-profit An organization established for charitable, humanitarian, or educational purposes that is exempt from some taxes and in which no one in profits or losses. ), respectively. The number of exhibitions in both the trade and consumer sectors increased in 2005, but the number of conferences held by corporate sector organisers was down by 13.2%. The exhibitions sector is also examined in terms of the sectors it serves, some of which -- notably food and drink, gaming and energy -- are extending their existing brands into new territories or creating new shows. 2005, continuing into 2006, also saw a significant shift in the way marketers are allocating their budgets. There is an ongoing trend away from traditional media towards online but, at the same time, recognition of the value of face-to-face (jargon, chat) face-to-face - (F2F, IRL) Used to describe personal interaction in real life as opposed to via some digital or electronic communications medium. events for promoting a greater interaction between brands and the public is increasing. Marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (PR) agencies are devoting their creative energies to designing live events around brands, and the conferences and exhibitions industry is also realising its potential to be part of this new marketing development. Exhibitions and conferences have long been regarded as invaluable tools for building personal relationships between suppliers and customers, but now the opportunity to build strong relationships with brands, to use events as marketing rather than selling tools, is one that is being taken seriously by the industry. How success here is measured is an issue that is greatly exercising the industry, which is also concerned with the sustainability of events, and both of these are debated at length in an industry which is becoming increasingly collaborative. This collaboration Working together on a project. See collaborative software. is reflected in a certain amount of consolidation: two major industry associations merged in 2006 and a new informative website was launched as a platform for the industry to consider the issues that matter. Content Outline: Executive Summary 1. Market Definition 2. Market Size 3. Industry Background 4. Competitor Analysis Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. Created by Michael Porter competitor analysis focuses on four key aspects: competitor's objectives, competitor's assumptions, 5. Strengths, Weaknesses, Opportunities and Threats 6. Buying Behaviour 7. Current Issues 8. The Global Market 9. Forecasts 10. Company Profiles 11. Consumer Confidence 12. Further Sources Companies Mentioned: -Association of British Professional Conference Organisers -Association of Event Organisers -British Association of Conference Destinations -British Exhibition Contractors Association -The Event Services Association -Meetings Industry Association -Other Industry Bodies -European Federation of Conference Towns -European Major Exhibition Centres Association -International Association for Exhibition Management -International Congress and Convention Association -Meeting Professionals International -UFI -Venuemasters -The Trade Press -Online -Brand Events Ltd -Clarion Events Ltd -CMP Information Ltd -DMG World Media (UK) Ltd -EMAP Communications Ltd -Haymarket Exhibitions Ltd -Ocean Media Group Ltd -Reed Exhibitions Ltd -Trades Exhibitions Ltd -Upper Street Events -Exposure Event Creations Ltd -IO-Live! -ASP Multimedia Ltd -Livingston UK Ltd -Melville Exhibition and Event Services Ltd -Earls Court & Olympia Olympia, city, ancient Greece Olympia, ancient city, important center of the worship of Zeus in ancient Greece, in Elis near the Alpheus (now Alfiós) R. It was the scene of the Olympic games. Group Ltd -The National Exhibition Centre Ltd -Scottish Exhibition Centre Ltd For more information visit http://www.researchandmarkets.com/reports/c52384 |
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