Articles from The Newsletter on Newsletters (November 16, 2004)

Title	Author	Type	Words
Attendance down, spirits up at NEPA's annual marketing conference in New Orleans.			773
Back up your website data--an overlooked and underused necessity.	Kivlehan, Chris		770
Competition deadline.			67
Don Johnson and Susan Alt's The Business Word built on acquisitions.	Goss, Fred		1006
How to increase pay-ups on bill-me orders.	Goss, Fred		460
Kaplowitz: personalization must go beyond "passive" to "transactual".			296
McMurry buys three titles from Mosaic Media.			423
New HCPro newsletter targets healthcare managers.			123
New Rukeyser letter aims to dominate market.			149
Postcards.			136
Publication.			182
The perils of (passive) personalization.	Goss, Fred		281