Articles from The Newsletter on Newsletters (December 31, 2004)

Title	Author	Type	Words
Classy variation on the double postcard.			155
Entertainment marketing publisher Ira Mayer successfully building on new products and the return of his subscribers' publication budgets.			270
Hazards and hurdles of successful testing.	Goss, Fred		728
Howard Hudson lived and breathed newsletters.	Swift, Paul		313
Howard Penn Hudson, longtime publisher of The Newsletter on Newsletters and principal founder of newsletter association, dead at 91.			326
Mark Young questions a recovery that faces "massive macroeconomic headwinds".			577
NEPA president Dan Oswald expects 2005 will continue 2004's growth trends.			207
Publisher and consultant Frank Joseph recounts his successes of 2004 and his clients' areas of strong growth.			249
Spam filters and integrated print and electronic fulfillment systems top the list of challenges for online publishers in 2005.			683
The top words and phrases of 2004--plus The Washington Post's whimsical list of "new" words.			564
Two investment bankers see vigorous M&A activity in 2004 and 2005.			494