The New York Times Regional Newspaper Group, Scripps, Media General, Morris Communications And The Daytona Beach News-Journal Announce Launch Of Florida Top Jobs.

Business Editors

NEW YORK--(BUSINESS WIRE)--Dec. 10, 2002

The New York Times Regional Newspaper Group, E.W. Scripps Co., Media General, Morris Communications Company LLC, and The Dayton Beach News-Journal today announced the launch of Florida Top Jobs, a regional online database combining premium job listings from 14 Florida newspapers representing 877,000 daily subscribers and 1.1 million Sunday subscribers.

"We are pleased to join this influential consortium of newspapers in launching the unique and powerful Florida Top Jobs," said Bruce Kyse, vice president, news/new media, The New York Times Regional Newspaper Group. "Employers rely on newspapers - in print and online - to target market their jobs, and Top Jobs now gives Florida's employers the opportunity to gain an ever greater return on their efforts by expanding their reach across the state. Florida Top Jobs puts jobs in front of one of Florida's largest bases of both active and passive job seekers."

Florida Top Jobs allows employers to post their job listings across a network of Florida newspaper Web sites. By choosing the Top Jobs option with a participating newspaper, an employer's job will be listed on all network newspapers' Web sites and have the potential to generate more unique visitors. Florida Top Jobs listings database is estimated to have the potential to generate 2.5 million unique visits per month. These impressions will represent both active jobseekers and passive jobseekers who visit the members' Web sites. The Florida Top Jobs database is designed to complement members' print and online recruitment services. The database can only be accessed through a participating member's Web site.

After an initial launch period of six months, participation will be open to all Florida daily newspapers that agree to the terms and conditions of the consortium.

"Our combined job listings database, our respective staffs of experienced recruitment advertising professionals and the trusted strength of our newspapers's brands in their markets will offer advertisers and job seekers alike a comprehensive recruitment solution," said Robert Benz, general manager of interactive media for Scripps newspapers. "The combined promotional power of this initiative demonstrates our commitment to leveraging our online and print capabilities, as well as our regional presence, to the benefit of our readers and advertisers."

Initial Florida Top Jobs newspapers include:

    -- Tampa Tribune                    --  St. Augustine Record
    -- Sarasota Herald-Tribune          --  Winter Haven News Chief
    -- Lakeland Ledger                  --  Naples Daily News
    -- Ocala Star-Banner                --  Vero Beach Press Journal
    -- Gainesville Sun                  --  Stuart News
    -- Florida Times-Union              --  Fort Pierce Tribune
    -- Daytona Beach News-Journal       --  Jackson County Floridian

Florida Top Jobs

Florida Top Jobs provides employers and job seekers with comprehensive resources to streamline the recruitment process. Florida Top Jobs appears on participating newspapers's Web sites, where job seekers can find job listings from the Panhandle to Southern Florida. Through the consortium, Top Jobs's statewide newspaper audience includes 877,000 weekday readers and 1.1 million Sunday readers. Top Jobs reaches a marketplace of high-quality professionals actively seeking new job opportunities or considering career moves.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2001 revenues of $3.0 billion, publishes The New York Times, The Boston Globe and 16 other newspapers; owns eight network-affiliated television stations and two New York radio stations; and has more than 40 Web sites, including NYTimes.com and Boston.com. In 2002 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies. Among all 530 companies on the list, the Company ranked No. 1 in quality of products/services and No. 1 in social responsibility. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About The E. W. Scripps Company

The E.W. Scripps Company (NYSE:SSP) is a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, television retailing and interactive media. Scripps operates 21 daily newspapers, 10 broadcast TV stations and four cable television networks. The company's national television network brands include Home & Garden Television, Food Network, DIY - Do It Yourself Network, Fine Living and Shop At Home. Scripps Networks programming can be seen in 25 countries. Scripps also operates Scripps Howard News Service, United Media, the worldwide licensing and syndication home of PEANUTS and DILBERT, and 31 Web sites, including hgtv.com, foodtv.com, diynet.com, fineliving.com and comics.com.

About Morris Communications

Morris Communications is a privately held media company with diversified holdings that include newspaper and magazine publishing, outdoor advertising, radio broadcasting, book publishing and distribution, and online services. Morris Communications, headquartered in Augusta, Ga., is a privately held media company with diversified holdings that include more than 30 daily and nondaily newspapers; 25 magazines and specialized publications; 27 radio stations; an outdoor advertising company, a book publishing and distribution company; and an online services company. For more information visit www.morris.com.

About Media General

Media General (NYSE: MEG) is an independent communications company situated primarily in the Southeast with interests in newspapers, television stations, interactive media and diversified information services. The company's publishing assets include The Tampa Tribune, the Richmond Times-Dispatch, the Winston-Salem Journal and 22 other daily newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina, as well as nearly 100 other periodicals and a 20 percent interest in The Denver Post. Media General's 26 network-affiliated television stations reach more than 30 percent of the television households in the Southeast, and nearly 8 percent of those in the United States. The company's extensive interactive media offerings include more than 50 online enterprises. Media General also has a 33 percent interest in SP Newsprint Co., which operates newsprint mills in Dublin, Ga., and Newberg, Ore.

About The Daytona Beach News-Journal

The Daytona Beach News-Journal is the only remaining family owned daily newspaper in Florida, and it continues a legacy of award-winning journalism serving the Volusia and Flagler communities since 1928. Three generations of the Davidson family have committed the staff to the highest standards of journalistic practice. The family and news staff remain committed to maintaining thorough, fair and balanced reporting on all issues that affect Volusia and Flagler counties. The company employs about 890 people with a payroll, including benefits, of about $39 million per year. Visit www.News-JournalOnline.com

This press release can be downloaded from www.nytco.com