The New York Times Magazine Launches 'Style & Entertaining'.

Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 30, 2000

The New York Times Magazine announced today that it will launch Style & Entertaining, its first new Part 2 magazine in 14 years, on Sunday, November 5.

Edited by William Norwich, Style & Entertaining offers a fusion of fashion, food and interiors, inviting readers into the hearths and homes of fascinating people. The debut issue, "You're Invited," features Uma Thurman on the cover and goes from caviar in Anna Sui's kitchen to champagne at the Moet & Chandon heir's family estate in France, from Ismail Merchant's gold-dusted creme brulee to the Pillsbury Bake-Off champion's cream-cheese brownie pie.

"People are looking for ways to connect style and substance," said Amy Spindler, the style editor for The New York Times Magazine who conceived of the idea for the new Part 2.

"Style & Entertaining is about fashion in action," added Mr. Norwich. "It's not enough to get dressed up to be seen in crowded and noisy restaurants or clubs - people want to get to know each other in the intimacy of someone's home where what you wear and who you are are equally significant."

"We are pleased with the confidence advertisers have in the new Part 2," said Jyll Holzman, senior vice president, advertising for The New York Times. "The 113 advertising pages in the first issue exceeded our expectations and cut across major categories such as American and international fashion, consumer products, home furnishings and mass market."

Style & Entertaining joins the other Part 2 magazines: Fashions of the Times, Men's Fashions of the Times, Sophisticated Traveler and Home Design. It will come out twice a year.

At a time when many feel too busy, or as a result of "how-to" overload fear they are too inept to entertain, Style & Entertaining spotlights hosts who trade perfectionism for personality, conviviality and fun. Here we see how real people of all stripes, from socialites to our next door neighbors, entertain - what they wear, what they serve, how they decorate. We even get to overhear the best parts of the conversation. The first issue features:

-- Nora Ephron on "How I Learned to Stop Worrying and Entertain with Aplomb" in
which she credits gourmet Lee Bailey with showing her the secret to a
successful dinner party may lie in simple, but unexpected, side dishes rather
than elaborate five-course meals that culminate in things wrapped in phyllo.
And don't forget the power of the round table.

-- Uma Thurman, hostess extraordinaire? The star of the upcoming film "Vatel,"
an epicurean epic about the chef for Louis XIV, talks about fashion, food and
entertaining as well as "Vatel." The film is one of many examples of how food
has become the new cigarette - the hot accessory - in the movies this year.

-- Mr. Norwich asks "Who Killed Entertaining?" Trendy restaurants, glitzy
publicity parties, lame excuses (not enough time, space, culinary talent)
conspired to kill off gatherings at home. Is entertaining dead, or are we on
the verge of its second coming?

-- Actress Illeana Douglas "channels" the late, great social hostess Pauline de
Rothschild. Photographs by Brigitte Lacombe.

-- "15 Seconds to Fabulous," a fashion spread on going glam as the doorbell is
ringing. Photographs by Nicolas Moore.

-- "Let's Twist Again." West Coast style enthusiast and photographer Lisa
Eisner chats with Los Angeles hostess Betsy Bloomingdale.

-- Entertainment reporter Claudia Cohen tabulates the cost of conducting a
romantic affair in today's amorous market.

-- Writer Hal Rubenstein visits Le Bernardin's Maguy Le Coze for a seafood
feast at her family's home in Brittany.

-- Literary potables - custom-designed cocktails by mixologist Bruce Weinstein
for Jackie Collins, Barbara Taylor Bradford and others.

-- Trendy fashion and celebrity photographer David LaChapelle hosts a wild
party of his own in Los Angeles.

-- Never mind how the Bushes or the Gores will live in the White House. Here's
how a real New York family lives in theirs.

-- Regular features on fashion, travel, media, books and design. Plus, "Home
Alone," for when the pleasure of your own company is party enough.

Recipes are included throughout, for inspiration, not only direction. "Reading Style & Entertaining should feel like attending a party, not being told how to throw one," said Mr. Norwich. "There's too much pressure around entertaining, too much emphasis on showing off, and not enough on having a good time. After all, food, clothes and furniture are 'stuff.' Entertaining, fashion and decorating are attitudes. Entertaining is a state of mind for those who consider themselves hosts to life."

Mr. Norwich joined The New York Times as editor of Style & Entertaining in December 1999. Prior to that, he was editor-at-large at Vogue and House & Garden magazines and "The Style Diary" columnist at the New York Observer. He has also written around-the-town columns for the New York Daily News and the New York Post. He is the author of the novel "Learning to Drive" and the upcoming children's book "Molly and the Magical Dress."

The New York Times Company (NYSE:NYT) is a diversified media company including newspapers, magazines, television and radio stations, and electronic information and publishing. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. In 2000 the Company was ranked No. 1 in the publishing industry in Fortune's survey of the Global Most Admired Companies and was ranked first among all companies in the survey for the quality of its products and services.

The Company, which had 1999 revenues of $3.1 billion, publishes The New York Times, The Boston Globe and 15 other newspapers; publishes four magazines, including Golf Digest; operates eight network-affiliated television stations and owns two New York City radio stations. It also operates news, photo and graphics services as well as news and feature syndicates. A division of the Company, New York Times Digital, operates Internet properties such as NYTimes.com, Boston.com and newyorktoday.com. The Company holds interests in one newsprint mill, one supercalendered paper mill and the International Herald Tribune S.A.S.

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