The New York Times Announces TimesSelect - New Online Offering to Launch in September.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The New York Times announced today a new online offering called TimesSelect, which for a modest fee will provide exclusive access to Op-Ed and news columnists on NYTimes.com, easy and in-depth access to The Times's online archives, early access to select articles on the site, as well as other exciting features. While most of the news, features and multi-media on NYTimes.com will remain free and available to users, the work of Op-Ed columnists and some of the best known voices from the news side of The Times and The International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. (IHT IHT International Herald Tribune (newspaper) IHT Inheritance Tax (UK) IHT Institution of Highways & Transportation (UK) IHT Intermittent Hypoxic Training ) will be available only to TimesSelect subscribers beginning in September. Home-delivery subscribers will automatically receive TimesSelect as part of their benefits. TimesSelect will be priced at $49.95 for an annual subscription. "This is a great offering," said Martin Nisenholtz, senior vice president of digital operations. "TimesSelect combines the insights and ideas of distinctive voices from The Times and IHT with seamless access to our archives in an unprecedented way and at a terrific price point. At the same time, by keeping the majority of the site free, we will continue to scale the business through strong advertising growth." This offering marks an important step forward in the Company's overall digital strategy. Since the Times Company launched its digital operations in the mid 90s, it has had three business objectives for them - profitability, scale and revenue diversification. In 2001 the Company's digital properties achieved profitability and earlier this year, the acquisition of About, Inc. increased their scale. The launch of TimesSelect further diversifies their revenue base. TimesSelect's features include: --Special Voices - Access to some of the most influential and insightful voices today, including David Brooks David Brooks is the name of:
--TimesPast - Easy and in-depth access to The Times's extensive archives. --Exclusive Multi-Media - Unique features for TimesSelect subscribers including audio and photo essays, video and podcasts. --TimesFile - A new tool that helps readers tag and organize articles from The Times. --Ahead of The Times - A first look at articles that will appear in sections such as Real Estate, The New York Times Magazine, Travel and Sunday Arts. --TimesNewstracker - An e-mail alert that enables readers to track news important to them. This successful product is currently sold separately but will be included as part of this new suite of benefits. The New York Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. radio stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies A yearly publication by Fortune Magazine, America's Most Admired Companies consists of corporations that are highly esteemed by the likes of Business Executives, Directors, and Analysts. A survey is taken of close to 3300 professionals who give their opinions on the companies. . The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. This press release can be downloaded from www.nytco.com |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion