The New York Times Announces Promotions of Top Marketing Executives.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The New York Times today announced the promotions of three top marketing executives. Alyse Myers, the vice president in charge of marketing services, will assume a new position as senior vice president, chief marketing officer for the New York Times Media Group; Laura Langdon, the executive group director for creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
The appointments were announced by Scott Heekin-Canedy, president and general manager of The New York Times. They are effective immediately. In making the announcement, Mr. Heekin-Canedy stated, "I'm pleased to recognize the achievements of these three outstanding marketing executives with these promotions. Under Alyse's leadership, The Times brand has been significantly enhanced through such creative campaigns as 'Expect the World' and 'Need to Know'; brand implementation projects such as TimesSelect; and the creation of new brand formats such as the brilliant Arts & Leisure Weekend. Alyse has consistently demonstrated her ability to enhance our marketing and positioning and to envision new opportunities through her keen sensibility for the Times brand. "Additionally, Laura and Helen have each brought distinctive and distinguished marketing and management strengths to The Times, and we are fortunate to have them in these key leadership positions. We look forward to their continued leadership and creative marketing efforts." In her expanded role, Ms. Myers will be responsible for creating and influencing a consistent brand voice for the four properties of the media group: The Times newspaper, NYTimes.com, the International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. and WQXR. She will work collaboratively with marketing management across the Media Group to set and coordinate the development and management of the Times brand. Before heading Marketing Services, Ms. Myers served as vice president of promotion in the advertising department from 1997 to 1999. From 1994 to 1997, she was promotion director. Before that, she served in various positions in advertising, including promotion manager, manager of creative services and sales promotion, marketing manager, manager for special events and merchandising, and advertising sales representative. She joined The Times advertising department in 1979 as a telephone sales representative. Before joining The Times in 2004, Ms. Langdon was chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of the advertising agency DDB DDB - device independent bitmap New York since 2002. Previously, she was creative services director at TBWA/Chiat/Day from 1999 to 2002. From 1994 to 1999, she was director of print services at DDB New York. Ms. Seligman was advertising director at Vogue magazine in 2004 before joining The Times. From 1996 to 2004, she was vice president, associate publisher at Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. . Previously, she worked for the Times Company as vice president, corporate sales for the women's magazine division from 1989 to 1994. She served as senior vice president and director of media services for McCann-Erickson in Detroit from 1984 to 1989. Photos are available at http://www.nytco.com/press-photos.html The New York Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies A yearly publication by Fortune Magazine, America's Most Admired Companies consists of corporations that are highly esteemed by the likes of Business Executives, Directors, and Analysts. A survey is taken of close to 3300 professionals who give their opinions on the companies. . The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. This press release can be downloaded from www.nytco.com |
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