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The New Psycho-Cybernetics: The Original Science of Self-Improvement and Success that Has Change the Lives of 30 Million People. (Words to strive by: the science of self-image).


More than 50 years ago, plastic surgeon plastic surgeon A surgeon specialized in reconstruction or cosmetic enhancement of various body regions, most commonly the face–nose, chin, and cheeks, breasts and buttocks; PSs remove fat deposits through liposuction; PSs reduce scarring or disfigurement  Dr. Maxwell Maltz Maxwell Maltz (1899 – April 7, 1975[1]) was an American cosmetic surgeon and author who developed Psycho-Cybernetics, a system of ideas through which, he claimed, one could improve his self-image and, in turn, lead a more successful and fulfilling life.  had a revelation after witnessing behavioral and personality changes in patients after disfiguring accidents or corrective surgery: How you see and what you believe about your self-image controls absolutely what you can and cannot accomplish. Furthermore, the habits and actions you associate with your self-image cannot be changed or overcome by conscious effort, "positive thinking," and will power. "The person who has a `fat' self-image--whose self-image claims to have a `sweet tooth,' to be unable to resist `junk food junk food
n.
Any of various prepackaged snack foods high in calories but low in nutritional value.


junk food 
,' who cannot find the time to exercise," Maltz posits as an example, "will be unable to lose weight and keep it off no matter what he tries to do consciously in opposition to that self-image."

This sovereignty of self-image became the foundation for the publication of the best-selling Psycho-Cybernetics in 1960. Last month, a new version of Maltz's seminal self-help classic, updated by marketing consultant and Pyscho-Cybernetics Foundation CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Dan S. Kennedy, hit the bookstores. The good news is that The New Psycho-Cybernetics: The Original Science of Self-Improvement and Success That Has Changed the Lives of 30 Million People (Prentice Hall Prentice Hall is a leading educational publisher. It is an imprint of Pearson Education, Inc., based in Upper Saddle River, New Jersey, USA. Prentice Hall publishes print and digital content for the 6-12 and higher education market. History
In 1913, law professor Dr.
 Press, $22) still holds up after all these years.

The New Psycho-Cybernetics features strategies--including relaxation, visualization and calm, and rational thinking--to help you focus on "resetting" the "facts" about your self-image from those consistent with failure to those consistent with success. Sometimes the book feels a bit dated--this is quite literally a posthumous post·hu·mous  
adj.
1. Occurring or continuing after one's death: a posthumous award.

2. Published after the writer's death: a posthumous book.

3.
 update of Maltz's original works--but if you are truly ready to change your life for the better, this is a great place to start.
COPYRIGHT 2002 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Edmond, Alfred A., Jr.
Publication:Black Enterprise
Article Type:Book Review
Date:Feb 1, 2002
Words:267
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