The New Organics Company Launches Richard Scarry Branded Children's Organic Food.Business Editors, Food Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com BOSTON--(BUSINESS WIRE)--March 23, 2000 Huckle Cat(TM), Lowly Worm(TM), and Friends Help Send Out a Message of Better Nutrition for Children by Headlining a New Healthier Alternative. RICHARD SCARRY(TM), beloved children's author of more than 300 books whose endearing en·dear·ing adj. Inspiring affection or warm sympathy: the endearing charm of a little child. en·dear characters can be seen daily in The Busy World of Richard Scarry on Nickelodeon's preschool programming block, Nick Jr., now brands a new line of certified organic foods for children. The New Organics Company will be introducing 24 kid-tested favorites at the worldwide Natural Products Expo in Anaheim, CA, March 24 - 26, 2000. "The New Organics Company extensive list of certified organic children's food provides concerned and health conscious families with a wholesome choice," said Anthony Zolezzi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of New Organics. "We have an important message -- better nutrition for children -- and the Richard Scarry brand name will help us reach these consumers." The license was granted by Viacom Consumer Products ("VCP VCP Verband Christlicher Pfadfinderinnen und Pfadfinder (German Scouts) VCP VMware Certified Professional VCP Voluntary Cleanup Program VCP Virtual Control Panel VCP Video Cassette Player VCP Vietnamese Communist Party "). Terri Helton, Senior Vice President of VCP concurred, "the positive messages that are present within The Busy World of Richard Scarry are a great fit with New Organics philosophy of encouraging good health and a nutritious nutritious /nu·tri·tious/ (noo-trish´us) affording nourishment. nu·tri·tious adj. Providing nourishment; nourishing. nutritious affording nourishment. diet for children. We are thrilled to have them as our partner." The certified organic products under the RICHARD SCARRY brand range from single -- served quick meals such as Cheeseburger Macaroni macaroni: see pasta. Dinner and canned pasta, to kid-friendly baking kits, cookies in the shape of RICHARD SCARRY characters, and beverages, including berry juice, lemonade, and cherry apple Noun 1. cherry apple - Asian wild crab apple cultivated in many varieties for it small acid usually red fruit used for preserving cherry crab, Malus baccata, Siberian crab, Siberian crab apple juice. The New Organics Company will introduce a total of 44 new products favorites at the worldwide Natural Products Expo. In addition to the children's products, the company will add 20 new certified organic products to its regular lineup in the categories of baking mixes, condiments, marinades, pasta and applesauce. This heightened awareness marketing effort of the New Organics brand is in line with a new program of produce development, new design and new packaging, Zolezzi said, "to create a consumer familiarity on the shelves of conventional supermarkets, where the company is placing a great deal of its energy." Viacom Consumer Products merchandises properties on behalf of Paramount Pictures, Paramount Television Paramount Television (re-incorporated from Desilu Productions) was an American television production/distribution company that was active from December 1967 to May 28, 2006 and was launched under Gulf+Western. , Viacom Productions Viacom Productions was a television production company active from 1974 until 2004. History
(c)2000 Richard Scarry II. (TM)Paramount Pictures. All Rights Reserved. THE BUSY WORLD OF RICHARD SCARRY and related marks are trademarks of Paramount Pictures. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.032300/bb3 |
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