The New E-READER?EBOOKS ARE LIKELY to be an e-failure. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
In fact, digital delivery of custom-printed books, textbooks, and e-books will add up to 17.5 percent or $7.8 billion of publishing industry revenues. From this amount, only $251 million will come from eBooks or eBook devices. "Publishers are expecting trade eBook sales that won't materialize--the drawbacks of wading onscreen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. will discourage all but the most motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo readers," says Forrester senior analyst Daniel O'Brien. "But publishers can't go back to business as usual. The Web's distribution advantages demand that they shift to far more flexible digital production." Forrester also predicts that the pressure for publishers to offer greater consumer choice will result in a new business model called "multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple publishing." Multichannel publishers will develop current business practices to match the Internet's speed and convenience. To achieve success in the multichannel approach, Forrester analysts believe that publishers' editors and authors' agents should negotiate by incorporating online research, communities of interest, Net promotion plans, and product variants. |
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