The New CLASSICAL Group Signs Agreement with HMC.

NEWPORT BEACH, Calif. -- HMC (Hospitality Marketing Concepts), the leading solution provider of travel industry membership and database management programs, has been selected by the CLASSICAL Group to design and implement a private-label membership program for its hotels.

Under the agreement, HMC will be creating and implementing a paid membership program that offers recognition and benefits at four of CLASSICAL's properties - the Athens Acropol and the Omonia Grand in Athens, the Filoxenia Hotel in Kalamata on the Peloponnesos, and the new Plaza Spa & Suites in Rethymnon on the island of Crete. Members will enjoy member-only room rates, complimentary nights, room upgrades, special offers, and more. The 12-month membership also provides the member with unlimited free dining at any of the managed hotel restaurants when accompanied by one or more paying guests.

"CLASSICAL is a part of the N. Daskalantonakis Group, a well-recognized and respected brand in Greece," said John Daskalantonakis, managing director of CLASSICAL. "Now, we want to establish CLASSICAL as an independent brand, build a repeat-customer base and develop brand loyalty immediately. HMC gives us turn-key solutions that we can deploy at once with minimal impact on our operations, and the CRM technology to manage our relationship and communication with our customers. We look forward to having HMC as part of our team."

"HMC has developed and implemented over 5,000 hotel membership programs over the past 18 years for upscale hotels and hotel groups around the world," said Marwan Ramadan, president EMEA for Hospitality Marketing Concepts. "Small hotel groups can rely on HMC's extensive expertise, our sizeable network of business professionals, and cutting-edge CRM technology to facilitate their efforts in growing their business and their brand. We will help CLASSICAL secure a qualified membership base and foster stronger customer loyalty."

The participating CLASSICAL properties will also join CLUBHOTEL(R), which is HMC's proprietary network of high-quality full-service hotels around the world. By providing room and dining benefits to CLUBHOTEL(R) members, CLASSICAL will have access to a substantial marketing database consisting mainly of senior executives, professionals and business travelers.

ABOUT HMC

With headquarters in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 70 countries including Italy, France, U.K., Germany, Spain, Poland, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada and United States. More information about HMC may be found on the company's Web site http://hmc.clubhotel.com or by contacting Peter Gorla, director of marketing, at 949-833-8000, Ext. 218 or via e-mail at [e-mail].