The NPD Group Reports Annual 2004 U.S. Video Game Industry Retail Sales; Console Software and Portable Game Hardware Lead Sales.PORT WASHINGTON Port Washington, uninc. town (1990 pop. 15,387), Nassau co., SE N.Y., a suburb of New York City, on the north shore of Long Island and Manhasset Bay. There is extensive manufacturing, much of it reflecting the region's past association with the aircraft and aerospace , N.Y. -- According to according toprep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. leading marketing information provider, The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , Annual 2004 U.S. retail sales of video games See video game console. , which includes portable and console (1) The physical control panel on a computer or electronic device. (2) A terminal or desktop computer used to monitor and control a network. (3) Any display terminal. hardware, software and accessories, saw sales of over $9.9 billion -- a decline of less than one percent when compared to $10 billion in Annual 2003. However, while dollar sales were down slightly, total industry unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. were up 4 percent over the same period last year. Sales remained strong, thanks in large part to the console software, portable game software and portable game hardware categories, which saw dollar sales percentage increases of 7 percent, 11 percent and 10 percent, respectively. For the first time ever, sales of portable software titles broke the $1 billion mark. Total software sales also continued to set new records, with sales exceeding $6.2 billion, an increase of 8 percent in overall sales when compared to $5.8 billion in 2003. For 2004, console software, portable game software and portable game hardware also experienced healthy unit sales increases of 8 percent, 13 percent and 9 percent, respectively. As a result of the widely-publicized hardware inventory shortages over the 2004 holiday season, the console hardware category saw the largest percentage reduction, with a 27 percent decline in dollar volume and a 16 percent decrease in unit volume in 2004. However, portable hardware dollar volume was up 10 percent in 2004 to over $828 million, from $751 million in 2003. "This year's positive sales results clearly reveal the increasing appeal of video game playing as a leisure time activity among the largest consumer base in the history of the industry," said Anita Frazier Frazier, Joseph Known as "Joe." Born 1944. American prizefighter who won the Olympic heavyweight title (1964) and held the world professional heavyweight title from 1970 to 1973. , Entertainment Industry Analyst, The NPD Group. "The successful launches of some of the highest quality and best marketed titles ever produced, drops in price points for hardware, as well as the introduction of new hardware systems all helped make 2004 another stellar year for the video games industry." "The 2004 sales figures sales figures npl → cifras fpl de ventas are impressive, especially as we enter the twilight twilight, period between sunset and total darkness or between total darkness and sunrise. Total darkness does not occur immediately when the sun sinks below the horizon because light from the sun that strikes the atmosphere is scattered (both by the air itself and by of this hardware cycle, and more significantly, looking ahead, the video game industry shows no signs of slowing down," said Douglas Douglas, city, Isle of Man Douglas, city (1991 pop. 19,950), capital of the Isle of Man, Great Britain. It is a popular resort, connected by rail to Ramsey and Port Erin, on the Irish Sea. Tourism is the chief industry. Lowenstein, president of the Entertainment Software Association, the trade association representing U.S. computer and video game publishers. "No other entertainment industry has posted the sustained growth over the last decade generated by the video game sector, and given the technological and creative advances ahead, all signs point to surging growth and more record sales for many years to come."
Annual 2004 Top 10 Video Game Titles, Ranked By Units Sold
RANK TITLE PLATFORM PUBLISHER RELEASE ARP
DATE
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1 Grand Theft Auto: San PS2 Take II Oct'04 $49
Andreas Interactive
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2 Halo 2(a) XBX Microsoft Nov'04 $52
---- -------------------------- --------- -------------- -------- ----
3 Madden NFL 2005(a) PS2 Electronic Aug'04 $49
Arts
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4 ESPN NFL 2K5 PS2 Take II Jul'04 $19
Interactive
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5 Need For Speed: PS2 Electronic Nov'04 $48
Underground 2 Arts
---- -------------------------- --------- -------------- -------- ----
6 Pokemon Fire Red W/ GBA Nintendo of Sep'04 $32
Adapter America
---- -------------------------- --------- -------------- -------- ----
7 NBA Live 2005 PS2 Electronic Sep'04 $33
Arts
---- -------------------------- --------- -------------- -------- ----
8 Spider-Man: The Movie 2 PS2 Activision Jun'04 $43
---- -------------------------- --------- -------------- -------- ----
9 Halo XBX Microsoft Nov'01 $29
---- -------------------------- --------- -------------- -------- ----
10 ESPN NFL 2K5 XBX Take II Jul'04 $19
Interactive
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Source: The NPD Group / NPD Funworld(R) / Point-of-Sale
(a) Includes Limited & Collector's Editions
About The NPD Group, Inc. Since 1967, The NPD Group has provided reliable and comprehensive sales and marketing information for a wide range of industries. NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands provides critical knowledge on what is selling, where, to whom and why to help our clients make more successful, fact-based business decisions. Today, more than 1,300 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business and positively impact sales and revenues. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, cellular, consumer electronics, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , foodservice The foodservice (or food service) industry (US English; catering industry in British English) encompasses those places, institutions, and companies responsible for any meal eaten away from home. , footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). , home improvement, housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , imaging, information technology, music, software, travel, toys and video games. For more information, visit www.npd.com. About NPD Funworld(R) NPD Funworld, a division of The NPD Group, provides sales and marketing information for manufacturers and retailers in the toy, video game and PC game industries. NPD Funworld provides the most accurate market intelligence available, including what is selling, where, to whom and why. All of this information is delivered online in a secure, Web-based environment by easy-to-use tools that make information accessible and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. to a wide range of users from executives to sales and marketing to research. Today a host of market-leading companies in the industry rely on NPD Funworld for the knowledge they need to drive better, more fact-based decision making. |
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