The NPD Group: TV-on-DVD Titles Continue to Increase in Popularity, Sales.PORT WASHINGTON, N.Y. -- Ever since the first season of "The X-Files" was released on DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. almost five years ago, TV shows have become an important revenue category for studios and retailers alike. In fact, according to NPD's VideoWatch tracking service, TV-on-DVD unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. increased by 24 percent in the six months ending March 2005 compared with the same time period the year prior. TV-on-DVD now accounts for six percent of unit and 10 percent of dollar sales for the industry. There are currently more than 4,000 TV-on-DVD titles available for purchase, in addition to the over 5,000 available on VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. . "When the subject of DVDs comes up, most people automatically think of recently released movies," said Russ Crupnick, president of the NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands Group's Music & Movies division. "That mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. might be changing, since television titles are increasingly becoming the foundation of many consumers' DVD collections." Consumers are flocking to TV-on-DVD despite the frequent premium prices commanded by the collections. The average price of TV-on-DVD titles was $28.32, while the average price of all titles was $16.49; however, NPD noted that prices for TV-on-DVD titles have been falling at double digit rates (the average selling price The average sales price of goods or commodities. Especially used in the retail sector and technology distribution. declined 14 percent in the six month period ending March 2005 versus the same timeframe in 2004). Consumers clearly see value in the collectible nature and nostalgia offered by the TV-on-DVD genre. In fact, half of all buyers felt that the price they paid was "excellent" or "very good." TV-on-DVD is joining gift cards as a popular gift option: one-third of TV-on-DVD units were purchased to be given as a gift during the past six months, and the level was even higher during the 2004 holiday season -- reaching 54 percent in December. "The TV-on-DVD genre represents a perfect packaging for video marketers and retailers," Crupnick said. "There's a tremendous library of content, with great emotional and nostalgic value that appeals to video collectors, provides a platform for bonus content and can command a premium price. On top of that, consumers also view TV-on-DVD as a wonderful gift-giving category." Source: Each week VideoWatch collects detailed information about the home video rental and purchase habits of America's consumers. VideoWatch tracks rentals and sales at traditional outlets as well as emerging distribution channels such as subscription, pay-per-view (PPV Positive predictive value (PPV) The probability that a person with a positive test result has, or will get, the disease. Mentioned in: Genetic Testing PPV porcine parvovirus. PPV Positive-pressure ventilation ), and video on-demand (VOD See video-on-demand. VoD - video on demand ). Video acquisition information is collected on a continuous basis from members of NPD's online consumer panel of more than 2.5 million registered members. Detailed purchase information is collected from an average of 3,000 video buyers and renters each week. This information is balanced to represent the U.S. population, age 18 and older. About The NPD Group, Inc. Since 1967 The NPD Group has provided reliable and comprehensive consumer and retail information for a wide range of industries. Today more than 1,400 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, consumer electronics, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , foodservice, footwear, home improvement, housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , imaging, information technology, music, software, travel, toys, video games, and wireless. For more information visit http://www.npd.com/ |
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