The NBA, WNBA and Yahoo! Announce Groundbreaking Global Agreement.

Business Editors/High-Tech Writers

NEW YORK and SANTA CLARA, Calif.--(BUSINESS WIRE)--Sept. 11, 2000

Agreement Leverages Strength of the Yahoo! Network

To Enhance NBA.com and WNBA.com and Includes Marketing Programs

with Both The NBA and WNBA;

Yahoo! Joins Roster of NBA Global Sponsors

The National Basketball Association, the Women's National Basketball Association, and Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet communications, commerce and media company, today announced a multi-faceted global relationship. The multi-year, integrated agreement will include content distribution, commerce and communications initiatives incorporated into Yahoo!'s branded network, and will provide Yahoo! with sponsorship programs and in-game media with the NBA's and WNBA's extensive television partnerships.

The multi-platform relationship provides for increased exposure on the NBA's online properties, NBA.com (www.nba.com) and WNBA.com (www.wnba.com), as well as on several Yahoo!(R) properties, including Yahoo! Sports (http://sports.yahoo.com), Yahoo! Auctions (http://auctions.yahoo.com), Yahoo! Broadcast (http://broadcast.yahoo.com), Yahoo! Shopping (http://shopping.yahoo.com) and a number of Yahoo!'s global properties.

Yahoo! will become a global marketing sponsor of the NBA and WNBA with promotional rights and title sponsorship of a newly created basketball and music-themed travelling event. Yahoo! will also be a Presenting Sponsor of WNBA All-Star balloting, which will provide fans the opportunity to vote in arenas or online at WNBA.com and Yahoo! Sports.

"By establishing this agreement with Yahoo!, we believe we can considerably enhance NBA.com and WNBA.com as full-service destinations for everyone interested in basketball," said NBA Commissioner David Stern. "Yahoo! provides us with a wide range of services, all geared towards driving traffic and meeting the needs of NBA and WNBA fans. This relationship is a significant component of the rapid expansion and increasingly integrated nature of the NBA's global and digital activities."

"Yahoo! is thrilled to be associated with the NBA and its truly global brand, and to help them blaze new trails on the Internet," said Jerry Yang, co-founder and Chief Yahoo. "Yahoo!, the NBA, and the WNBA are providing a compelling combination that is both instant and global for basketball fans everywhere. Yahoo! consumers in the U.S. or around the world can now use Yahoo!'s suite of tools and services to take in all their NBA or WNBA news and scores, watch video highlights, listen to various audio broadcasts, connect with other fans, and shop online."

Included in the terms of the NBA-WNBA-Yahoo! agreement:

-- Yahoo! Sports will offer its users NBA and WNBA digital content such as
daily league and team video highlights, real-time game statistics, digital
photos, and various audio live game and on-demand broadcasts.

-- Yahoo! Sports, as the NBA and WNBA's provider and Web developer of the
official live game application on the Web, will also offer its users the
league's premium game stats and the NBA and WNBA game data feed.

-- Yahoo! Broadcast will provide streaming audio hosting and distribution
services for NBA and WNBA free and premium audio content, including live game
feeds, original Web-based shows, press conferences and events.

-- Yahoo! will advertise during NBA on NBC broadcasts and national WNBA game
telecasts on NBC, ESPN and Lifetime, and in local WNBA game telecasts. Yahoo!
Sports will also be featured on courtside signage during WNBA games. In
addition, the NBA will have a presence on Yahoo! within the pages that result
from NBA and WNBA related searches.

-- Yahoo! Auctions will also be a primary source for league sanctioned online
auctions to expand offerings to fans on a global basis. Yahoo! Auctions will be
a primary auction platform for unique NBA and WNBA authentic goods.

-- Yahoo! Shopping, one of the Web's most popular commerce destinations, will
include the NBA Store on NBA.com (http://store.nba.com). Powered by IBM, the
NBA Store on NBA.com and the WNBA Store on WNBA.com are the Internet's premier,
comprehensive online basketball stores.

-- The NBA will license Yahoo! the right to use player names, and NBA and WNBA
marks in Yahoo! Sports Fantasy Basketball.

-- International versions of NBA.com with specific region-based content will be
enhanced by Yahoo! Sports-supplied NBA content, such as real time scores and
game stats, including customization for local language. Various Yahoo! tools
and properties, such as Auctions, Messenger, and My Yahoo!, will also be
co-branded with the NBA and WNBA to be offered on local NBA.com properties.
There will also be joint development of international store fronts for both the
NBA Store on NBA.com and Yahoo!'s global sites.

-- Yahoo! will develop a customized, co-branded My Yahoo!
(http://my.yahoo.com), a service which allows consumers to personalize content
based on their preferences, and the NBA will develop a customized My NBA and My
WNBA for fans, featuring league-generated content, team logos, and links.

-- Yahoo! GeoCities (http://geocities.yahoo.com), one of the Web's most popular
publishing areas, will provide users' access to league content, logos, and
marks to help fans develop personal sites based on the NBA, the WNBA or their
favorite teams.

-- Yahoo!, the NBA, and the WNBA will collaborate on integrating and
distributing content through several other Yahoo! properties, including Yahoo!
Chat, Yahoo! Calendar, Yahoo! Messenger, Yahoo! Greetings, Yahoo! Invites, and
Yahoo! Photos. Fans will be able to use these tools and services on Yahoo! and
official NBA and WNBA sites.

Yahoo! joins the NBA's roster of blue-chip global sponsors, which includes Anheuser-Busch, Coca-Cola, IBM, McDonald's, and Nike.

About the NBA

The NBA is composed of 29 teams in the United States and Canada and is the model for professional sports in league operations, public service, global marketing and digital technology. The NBA supports and implements league and team programs and helps develop the sport of basketball around the world. NBA games and programming are broadcast to 205 countries in 42 languages. NBA Entertainment (NBAE) -- the Emmy Award-winning production and programming division of the NBA and WNBA -- is one of the largest suppliers of sports television and Internet programming in the world. NBAE produces NBA.com TV, the NBA's 24-hour television network, and several weekly television shows, and creates exclusive content for NBA.com, WNBA.com, the 29 team sites of the NBA and the 16 team sites of the WNBA. For more information on the NBA, visit www.nba.com.

About the WNBA

The WNBA began its fourth season on Monday, May 29, 2000. The league, which attracted over 2 million fans during 1999, will expand from 12 to 16 teams this season, with additional teams in Indiana, Miami, Portland and Seattle. For more information on the WNBA, visit the web site at www.wnba.com.

About Yahoo!

Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Note to Editors: Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.