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The Mobile Digital TV Alliance Continues to Build Momentum Into 2007.


Plans to Publish Interoperability Guidelines for DVB-H See mobile TV and DVB.  Systems in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Hold Plugfest First Quarter of 2007

LAS VEGAS -- The Mobile Digital TV Alliance today announced the conclusion of a very successful initial year, citing strong membership gains in 2006, with the additions of members from prominent global companies in the broadcasting, semiconductor, manufacturing, and infrastructure markets. This is underscored by technical achievements such as the adoption of DVB-H by the Telecommunications Industry Association See TIA.

(body, standard) Telecommunications Industry Association - (TIA) An association that sets standards for communications cabling.

Cables that TIA set standards for include: EIA/TIA-568A and EIA/TIA-568B category three, four and five cable.
 (TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S. ) as the first official open standard for mobile digital video broadcasting, and the Alliance's publication of the first set of implementation guidelines.

"This has been a great year for the Mobile DTV Alliance The Mobile DTV Alliance is a marketing organization based in California that was founded in 2006 by a consortium of companies to promote open standards for mobile TV. Its goal is the rapid adoption of mobile TV technology via DVB-H and to further the mobile TV experience in North , given that we are barely a year old," said Yoram Solomon, president of the Mobile DTV Alliance, and Senior Director of Strategic Marketing and Industry Relations for Mobile Connectivity Solutions, Texas Instruments. "We look forward to a great 2007 as we persist in our efforts to promote the adoption of DVB-H as the standard of choice in North America. We will continue to foster cooperation and development with member companies and make a hands-on contribution to the standard that is globally a major force in the implementation of mobile digital TV."

The Mobile Digital TV Alliance's first year achievements provide the impetus for further success in 2007, with the planned publication of interoperability guidelines in the first quarter. These guidelines will serve to provide operators, device manufacturers, and others across the industry with the needed information to build and implement DVB-H ready devices as well as sustain multiple networks that support the DVB-H standard for mobile digital TV in North America. In addition, the Alliance is developing "Mobile DTV Alliance Use Case Scenarios" which will address current and future use case scenarios and their role in developing interoperable mobile digital TV products and how to secure content. Also, the current Implementation Guidelines have undergone a necessary revision to support initial Plugfests. As a result, the updated Implementation Guidelines will be published during the first quarter of this year. A Plugfest for current members is planned for early 2007.

During CES, the Alliance members will be individually showcasing DVB-H products. Alcatel-Lucent, AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. , Cyberlink, DiBcom, Freescale, MobiTV, Modeo, Motorola, Nokia, NXP NXP Next Experience (formerly Philips Semiconductors) , PacketVideo, RRD RRD R.R. Donnelley
RRD Round Robin Database (a system to store and display time-series data)
RRD Removable Rigid Disk
RRD Rhegmatogenous Retinal Detachment
RRD Radio Regulatory Department
RRD Regimental Reconnaissance Detachment
 USA, Inc., Silicon & Software Systems, Telegent Systems, and Texas Instruments are among those demonstrating. Some of our members will be giving live demonstrations at the Mobile DTV Alliance event to be held Monday, January 8th at the Gordon Biersch Brewery, from 5:30pm - 8pm.

Membership Inquiries

For information on joining the Mobile Digital TV Alliance, please call +1.925.275.6635 or visit http://www.mdtvalliance.org/en/join/.

About the DVB-H Standard

DVB-H is an open procedure standard developed by the DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard.  Project and enjoys worldwide industry support with more than 100 companies working on DVB-H components, devices and services today. The open approach of the DVB-H standard nurtures flexibility of business models, competition and sales opportunities for the value chain. The DVB-H standard incorporates IP Standards and OFDM (Orthogonal Frequency Division Multiplexing) A digital transmission technique that uses a large number of carriers spaced apart at slightly different frequencies.  air interface technology with superior spectral efficiency, immunity to multi-path fading and excellent mobile performance. DVB-H is standardized by ETSI (European Telecommunications Standards Institute, Sophia Antipolis technical park, Nice, France, www.etsi.org) A non-profit membership organization founded in 1988, dedicated to standardizing information and communication technologies (ICT) throughout Europe.  as EN 302-304 and by TIA as TIA-1105.

About the Mobile DTV Alliance

The Mobile DTV Alliance is an open industry consortium that focuses on selecting and promoting the best practices and open standards to deliver premium-quality broadcast television to mobile devices in North America. The Alliance includes leading companies from across the mobile business system and entertainment value chain. Sponsor members include Hiwire, Intel, Microsoft, Modeo, Motorola, Nokia and Texas Instruments. For additional information on the Mobile DTV Alliance, please visit: http://www.mdtvalliance.org.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 2007
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