The Mobile DTV Alliance Grows With Addition of Seven New Members; Increased Membership Signifies Strong Adoption of DVB-H as a Standard in North America.

SAN RAMON, Calif. -- The Mobile Digital TV Alliance (MDTV Alliance) today announced the addition of six new Contributor level members: Freescale Semiconductor, Inc., Harris Corporation, Mediaphy Corporation, MobiTV, Royal Philips Electronics, and Silicon & Software Systems (S3). LSI Logic Corporation also joins, at the Associate level.

"The alliance's rapid growth is a testament to the global momentum of DVB-H and the overall interest in seeing open standards and interoperability when it comes to digital TV on mobile handsets and other handhelds," said Yoram Solomon, president of the Mobile DTV Alliance, and Director of Strategic Marketing and Industry Relations for Mobile Connectivity Solutions, Texas Instruments. "Joining other key industry players in the alliance, these latest members add a new perspective and credibility to our focus on accelerating the adoption of DVB-H in North America."

Since its founding earlier this year, the MDTV Alliance has been supported by corporations across the globe, with the aim to promote best practices and open standards that deliver premium-quality digital broadcast television to mobile devices. The addition of these new members is proof of support for the adoption of DVB-H across North America.

About the DVB-H Standard

DVB-H is an open procedure standard developed by the DVB Project and enjoys broad industry support with more than 100 companies working on DVB-H components, devices and services today. The open approach of the DVB-H standard nurtures flexibility of business models, competition and sales opportunities for the value chain. The DVB-H standard incorporates OFDM air interface technology with good spectral efficiency, immunity to multi-path fading and good mobile performance.

About the Mobile DTV Alliance

The Mobile DTV Alliance is an open industry consortium that focuses on promoting the best practices and open standards to deliver premium-quality broadcast television to mobile devices in North America. The Alliance includes leading companies from across the mobile business system and entertainment value chain. Promoter members include Intel, Microsoft, Modeo, Motorola, Nokia and Texas Instruments. For additional information on the Mobile DTV Alliance, please visit: http://www.mdtvalliance.org.

Mobile Digital TV Alliance New Member Quotes:

Freescale Semiconductor

"Freescale has long been a champion of open standards. Our participation in the Mobile Digital TV Alliance is a testament to our continued focus on this goal. We support the Alliance in its efforts to unite the mobile telecom industry under a common standard that will provide cost savings and move the mobile industry forward."

- Kent Heath, Director of Radio Products Division, Freescale Semiconductor

Harris Corporation

"As broadcast television is delivered to an increasingly complex array of hardware platforms, universal standards for digital TV on mobile platforms becomes ever more important. The Mobile Digital TV Alliance supports such a standard with DVB-H, and Harris Corporation is pleased to be working with them."

- David Glidden, Director of TV Strategy and Mobile TV Initiative

LSI Logic Corporation

"As a pioneer in media processing for the consumer electronics industry, LSI fully supports the proliferation of best practices and open standards. As a new member of the Mobile Digital TV Alliance, we're pleased to support the Alliance's goal to enhance interoperability for the growth of the mobile industry."

- Melvin Hirata, Director of Marketing for Custom Solutions, Consumer Products Group

Mediaphy Corporation

"Companies in the industry are looking to open standards as the catalyst for broader use of broadcast technologies. Mediaphy Corporation is very pleased to be joining such industry leaders who are committed to developing an ecosystem that goes beyond the mobile phone."

- Afshin Shaybani, Co-Founder and VP of Marketing

MobiTV

"Gathering the strongest players from all areas in the market is a prerequisite to creating a strong and widely adopted standard and the Mobile DTV Alliance has certainly accomplished that. We are honored to be part of the alliance and look forward to sharing our years of hands-on mobile television experience with the alliance in its efforts to better understand the market landscape."

- Kay Johansson, Chief Technology Officer

Royal Philips Electronics

"By joining the Mobile DTV Alliance and offering DVB-H TV-on-mobile solutions for the North American market, Philips has further emphasized its commitment and support for the TV-on-mobile market development globally. Industry collaboration is critical to the realization of the TV-on-mobile market potential, to ensuring an optimal customer experience and to drive new revenue streams for handset manufacturers, carriers and all involved in the mobile TV ecosystem."

- Kees Joosse, Senior Director, Business Development and Personal Entertainment Solutions, Philips Semiconductors

Silicon & Software Systems Ltd. (S3)

"S3 welcomes the opportunity to participate in the newly formed Mobile Digital TV Alliance. As a leading provider of DVB-H client solutions, we strongly support the alliance's goal to define an open standard, end-to-end mobile broadcast solution for TV, Radio and IP data services. From our perspective, this unified approach is vital to the success of Mobile Digital TV in North America."

- John Maguire, General Manager, Mobile DTV Products