The Medical Devices Industry: Business Strategies for Success.

This publication sees beyond the high-tech wonders of medical devices to the core tends affecting the future of the whole of the health care industry. Using company case studies from Europe, Asia and the U.S., the report analyzes successful competitive strategies for medical device and other health care companies. It assesses in-depth how health care reform, cost-containment, regulatory liberalization and company marketing strategies decide which medical devices get to, and stay on, the market. The report also examines the changes in health care delivery, marketing, and financing, and pinpoints the lessons they hold for medical devices and other health care sectors.

Published by the Economist Intelligence Unit (EIU).