The Media Group Bolsters Ad Sales Team.Sales Force Strengthened To Meet Increasing Demand for TMG's Direct Response, Interactive TV and Transactional Programming Advertising Services Across Satellite, Cable TV Platforms DENVER -- The Media Group (TMG TMG - TransMoGrifier. An early language for writing recursive descent compilers. It was macroed from the IBM 1604 to the IBM 709 to the IBM 7094 to the GE-635, where it was used by McIlroy and Morris to write the EPL compiler for Multics. ), the leader in advanced, transactional and interactive television (iTV) advertising, announced today the additions and promotions of several TV advertising veterans for TMG's ad sales division, The Ad Group. "TMG is experiencing an increased demand for iTV advertising, direct response and transactional programming services, which are proving to be effective acquisition tools for new customers and beneficial retention tools for existing customers," said Chris Kager, president of The Ad Group. "With the ability to insert commercials across 108 national cable networks, triggered by interactive TV elements, we are giving advertisers optimization tools for delivering targeted media that works while eliminating media that doesn't. These additions to our sales force demonstrate our commitment to embracing the dynamic growth we're seeing for our services." TMG's The Ad Group announced the following additions or promotions: * Art Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. was promoted to executive vice president of TMG's The Ad Group. Cohen leads The Ad Group's efforts in iTV advertising, ad targeting and transactional media initiatives. Cohen served as chair of the Addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be Media Coalition, chair of NYNMA NYNMA New York New Media Association ITV Group and currently serves as chair of the Interactive Television Alliance. Prior to TMG, Cohen was senior vice president at ACTV ACTV Active ACTV Activate ACTV Azienda del Consorzio Trasporti Veneziano (Venice Public Transport Company, Italy) ACTV Advanced Compatible Television where he was responsible for the addressable advertising sales. Previously, Cohen served as vice president of Advertising for Your Choice TV and held management positions at AT&T's WorldNet Service and Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. . He also helped launch Interactive Age, the first convergence and internet business publication. * Tim Miller joins TMG as senior vice president of sales, based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Miller previously served as vice president of Ad Sales at NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. and has served in ad sales leadership roles at NBC Universal Television, Universal Ad Sales, SFM SFM Sustainable Forest Management SFM Science Fiction Museum (Seattle) SFM Switch Fabric Module (Cisco Systems) SFM Scanning Force Microscope SFM Société Française de Microbiologie Media Buying Group, and ad firm Bozell Kenyon and Eckhardt. * Mike Kerans joins TMG as senior vice president of sales, based in New York. Previously, he served as global senior vice president and general manager for search platform Miva. Prior to that, Kerans built and sold his own non-traditional media firm, and he worked for Paramount Television Paramount Television (re-incorporated from Desilu Productions) was an American television production/distribution company that was active from December 1967 to May 28, 2006 and was launched under Gulf+Western. in both ad sales and program distribution over a 14-year period. At Paramount, he also managed online ad sales across all studio business units. * John Wettersten joins TMG as vice president of Midwest Sales in Chicago for TMG's The Ad Group. Wettersten previously served as vice president for MGM MGM in full Metro-Goldwyn-Mayer, Inc. U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925. TV Advertiser Sales, and held lead sales roles at MultiMedia Entertainment and Raycom in Chicago as well as Belo Broadcasting in Houston. * Brian Byrne, with more than 25 years' experience in advertising and media research, joins TMG's New York office as Director of Long Form Ad Sales. Byrne held top positions at Telepictures Corp. as vice president; Orbis Communications, Inc., as executive vice president; and Planet Television, Inc., as president. * Mike Driscoll was promoted to Director of National Sales, based in Denver. Driscoll previously led long form ad sales from TMG's Denver office. Driscoll brings years of TV sales experience from Seltel and Blair from Chicago, KUSA TV in Denver, and TCI/AT&T in Denver. The Ad Group is responsible for ad sales revenue approaching half a billion dollars annually. These sales positions will oversee advertising sales for TMG's advanced technology division, The iTV Group, as well as TMG's transactional media channels: Men's Outdoors & Recreation, The Men's Channel, Healthy Living Channel, America's Preview Channel, Beauty & Fashion Channel, Resorts & Residence, iDrive, and iShop TV. "Using our nationally distributed television networks, on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. triggers, th screen i-Ads, hard drive technology and the ability to reach a nationwide audience, The Ad Group and its sales force are setting the pace for the future of TV advertising," said Gary Turner, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Media Group. About The Media Group The Media Group, formerly known as Turner Media Group, provides interactive TV advertising, direct response programming and transactional TV networks. TMG owns and operates eight transactional networks. Comprised of three divisions - The Ad Group, The Networks Group, and The iTV Group -- TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors such as Comcast, Time Warner, Bright House Networks and Cox in select markets. TMG represents more than 6 million ad avails annually. TMG has offices in N.Y., L.A., Chicago, San Francisco, Dallas and Denver. Visit www.themediagroup.com. |
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