The Magma Group and FreeShop.com Team Up to Offer 'FREE STUFF' to America's College Students!Business/Technology Editors BOSTON Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. and SEATTLE--(BUSINESS WIRE)--Sept. 6, 2000 The Magma Group, Inc., (www.magmagroup.com) a premiere college marketing firm, today announced a strategic partnership agreement with FreeShop.com, Inc. (Nasdaq: FSHP FSHP Florida Society of Health-System Pharmacists FSHP Florida Scenic Highways Program ), a leader in online direct marketing. The alliance, which comes on the heels of the 2000-01 back to school season, will provide FreeShop with a powerful distribution channel into the college market through The Magma Group's Team Magma `student rep' network and large-scale large-scale adj. 1. Large in scope or extent. 2. Drawn or made large to show detail. large-scale Adjective 1. wide-ranging or extensive 2. event marketing programs including Spring Break. The forthcoming campaign will make available FreeShop's wide variety of free and trial offers directly to college students from over 750 colleges and universities nationwide. "Our partnership with FreeShop exemplifies our goal to provide students with value-added val·ue-add·ed adj. Of or relating to the estimated value that is added to a product or material at each stage of its manufacture or distribution: products and services," said Matt Britton, president and co-founder of The Magma Group. "This program will definitely be a `big hit' on college campuses this fall." "The college market is a consumer segment that is traditionally receptive receptive /re·cep·tive/ (re-cep´tiv) capable of receiving or of responding to a stimulus. to trying out new products and services," said Tim Choate Perfected, complete, or certain. A choate right is an undefeatable right that is totally valid and cannot be subsequently lessened or altered by later claims. , Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of FreeShop.com. "We are excited about targeting the college market with The Magma Group, a proven leader in this marketplace." About The Magma Group, Inc. Founded in 1996 and based in Boston, The Magma Group, Inc. (www.magmagroup.com) is a marketing services firm solely focused on assisting corporate America in reaching and influencing college students across America. The firm's unique marketing services platform includes the Team Magma 'student rep' network, a proprietary team of student organizations from over 700 colleges and universities nationwide that serves companies as a grassroots-channel into the college market. The firm assists top-tier companies including eBay, Lycos, eVite, and Food.com which utilize The Magma Group in efforts to increase use and awareness on campus through peer-to-peer, event, and Internet-based marketing programs. About FreeShop.com, Inc. FreeShop.com is a leading online direct marketing network, specializing in customer acquisition for marketers. Consumers seeking to explore, learn about or try new products can choose from a variety of free, trial and promotional offers from hundreds of well-known companies. The FreeShop Network includes FreeShop.com (www.freeshop.com), featuring over 1,500 free and trial offers; Desteo (www.desteo.com), offering thousands of free travel brochures travel brochure n → folleto turístico travel brochure n → brochure f touristique travel brochure travel n and other travel planning resources; CatalogSite (www.catalogsite.com), offering hundreds of free catalogs; Free Magazine Shop (www.freeshopmagazines.com), offering 90-day trial incentives for nearly 1,000 magazine subscription titles; and FreeShop Coupons and Deals (www.freeshopcoupons.com), featuring over 35,000 national and local coupons. FreeShop.com is headquartered in Seattle, Washington  This page is protected from moves until disputes have been resolved on the .The reason for its protection is listed on the protection policy page. , and publicly traded on NASDAQ: FSHP. For more information, please visit http://corporate.freeshop.com. |
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