The MBA's Guide to the Internet: The Essential Internet Reference for Business Professionals.Written for business people who want to use the Internet, this book works for readers with graduate and undergraduate degrees in business -- and for anyone else who wants to use the Internet as a business tool. The first part of the MBA's Guide to the Internet provides business professional and executive users with thorough yet fast tutorials. These lessons include the basics of working with the Internet with an overview of the Internet's architecture and explanations of how to browse the Web, use e-mail, and work with newsgroups, mailing lists and more. The second part of the guide provides rich coverage of those Internet services and tools critical to business professionals -- search services, fee-based Internet resources, and government Web resources. The third part provides step-by-step plans for common Internet business projects including setting up a Web site or store, publishing PowerPoint presentations on the Web, setting up an intranet, publishing an e-mail newsletter, using the Internet for recruiti ng and job searching, and setting up and using online banking and investing systems. Stephen Nelson and Pat Coleman. Published by Redmond Technology Press. |
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