The Live Music Experience Gets Better, Thanks to Your Cell Phone.BOSTON Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. -- The Middle East, Boston's premier rock club, has joined forces with g8wave, a cutting-edge mobile marketing company, to offer-concert goers a better night of live music. Thanks to the growing use of text-messaging capabilities, enhanced by g8wave's proprietary technologies, concert-goers can now use their cell phones to get more involved in the musical experience, with no earpiece usage or shouting over music required. By joining The Middle East's new Rocklist, concert-goers will be able to receive text messages that can be redeemed re·deem tr.v. re·deemed, re·deem·ing, re·deems 1. To recover ownership of by paying a specified sum. 2. To pay off (a promissory note, for example). 3. at the show for a variety of benefits: free tickets, food and drink specials, backstage passes A backstage pass is an employee pass which allows its bearer access to employees-only areas at a performance venue. They are most commonly associated with rock music groups. , and line privileges at sold-out shows. Rocklist membership carries no obligation, and is free for all comers all who come, or offer, to take part in a matter, especially in a contest or controversy. - Bp. Stillingfleet. See also: Comer . "We really believe that by establishing a special community for our most loyal concert-goers, we can offer a better show experience than any other club around," said The Middle East's Kevin Hoskins. "After all, our crowd is already incredibly cellphone-focused. Why not use their phones to give them a better concert experience than they can get anywhere else?" Technology provider g8wave has developed the program to be exceptionally open and easy-to-use. Anyone can join The Middle East Rocklist simply by sending a text message to 22122 with the message "ROCK." As a kick-off event, the Middle East has a special Rocklist promotion in conjunction with the Rainer Maria, Hail Social Hail Social is a rock band from Philadelphia, Pennsylvania. They have released several self-made EPs at their concerts, sometimes referred to by color. In April, 2005, Dine Alone Productions pressed Hail Social's first 7-inch, a limited edition single release. , and Certainly, Sir show on September 1, 2005. The first 150 people to text "mideast" to 22122 will see the show for free. Prior membership in Rocklist will not be required to participate in this one-time-only promotion. The Middle East Restaurant and Nightclub, located at 472-480 Massachusetts Avenue Massachusetts Avenue may refer to:
g8wave (www.g8wave.com) is a market leader in mobile entertainment, marketing and revenue services. The company is part of the Phoenix Media/Communications Group Phoenix Media/Communications Group is a Boston, Massachusetts corporation with several publishing and broadcasting interests. In addition to the Boston Phoenix, the Providence Phoenix and the Portland Phoenix , and operates both domestically and internationally, with offices in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New and London, England. |
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