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The Lincoln car comes to NY.


Lincoln, the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 luxury brand of Ford Motor Company, is unveiling an industry first this week--a total luxury lifestyle environment at Time Warner Center The Time Warner Center is a mixed-use skyscraper developed by The Related Companies in New York City. Its design, by David Childs and Mustafa Kemal Abadan of Skidmore, Owings & Merrill, consists of two 229 m (750 ft) towers bridged by a multi-story atrium containing upscale retail  in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

Lincoln will showcase vehicles year round and provide visitors with a high-touch, high-tech professional concierge service to facilitate interaction with the brand.

"This breakthrough alliance with Time Warner Center allows Lincoln to combine experiential marketing Experiential marketing is a methodology, a concept that moves beyond the traditional “features-and-benefits” marketing. Experiential Marketing connects consumers with brands in personally relevant and memorable ways. , customer relationship management and interactive digital technology into one powerful luxury brand experience for our customers," said John Fitzpatrick There have been a number of people named John Fitzpatrick:
  • John Fitzpatrick (unionist), former leader of the Chicago Federation of Labor
  • John FitzPatrick (1915–1997), former Australian federal politician
, Lincoln Mercury's general marketing manager. "We believe a 360 degree brand experience that hits all consumer touch points is the most effective way to reach our luxury target audience and this alliance with Time Warner Center represents a model of how Lincoln could move forward in the future."

At Time Warner Center, Lincoln joins a unique mix of luxury lifestyle associates that create a sophisticated urban village complete with world-renowned entertainment, fine dining, a five-star hotel, premium residences and specialty shops.

Lincoln's presence at Time Warner Center includes an elegant, state-of-the-art display of Lincoln vehicles illuminated il·lu·mi·nate  
v. il·lu·mi·nat·ed, il·lu·mi·nat·ing, il·lu·mi·nates

v.tr.
1. To provide or brighten with light.

2. To decorate or hang with lights.

3.
 under floating canopies near the main entrance, where an estimated 16 million people will pass each year. High-resolution plasma touch screens are positioned nearby, artfully conveying the Lincoln "Travel Well" brand theme with images, text and interactives.

The latest and most technologically advanced Lincoln vehicles will be featured, beginning this week, with the Aviator SUV next-generation concept vehicle and the brand new production model of Lincoln's luxury truck, the 2006 Mark LT.

Visitor interaction with the Lincoln vehicles is facilitated by a professional concierge as Lincoln introduces the concierge concept to the automotive experience for the first time. Operating in Time Warner Center's complete Wi-Fi environment, the concierge provides visitors with a premium, high-tech shopping experience at the touch of a button. This includes immediate downloading downloading - download  of information about Lincoln vehicles to visitors' PDAs and arranging vehicle test drives at any one of the more than 1,300 Lincoln dealerships across the U.S.
COPYRIGHT 2004 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Retail; Ford Motor Company
Publication:Real Estate Weekly
Geographic Code:1USA
Date:Nov 3, 2004
Words:333
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