The Licensing Agency and Macrovision's Trymedia Games Offer Consumer Choice on Computer Hardware Bundled Game Disks.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- The Trymedia(R) Games division of Macrovision(R) Corporation (Nasdaq:MVSN MVSN Milizia Volontaria per la Sicurezza Nazionale (Italy) ) together with The Licensing Agency (TLA (Three Letter Acronym) The epitome of acronyms! While two-, four- and five-letter acronyms exist, there are more three-letter acronyms. Obviously, three words to describe a concept or product is the most popular. TLA - Three-Letter Acronym ) today officially launched the Gold Disk Promotion service for games. The program, created by TLA, uses Macrovision's technology to offer hardware and software manufacturers and product goods companies a selection of PC software that can be used as a premium. The consumer can try out each game and instantly select titles they want to own as their free premium. Sapphire Technology is the first to take advantage of the service. "Games are a popular and fun premium item, but it's tough for vendors to pick just one game that will appeal to customers across the board," said Fred Amoroso Am`o`ro´so n. 1. A lover; a man enamored. adv. 1. (Mus.) In a soft, tender, amatory style. , Macrovision's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Now OEMs can give consumers a wide choice to select a game that suits their individual preferences." The premium bundle options offered are presented to the consumer on a CD, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , or as an on-line promotion filled with a selection of full version game trials. Macrovision's technology allows full version game trials to be instantly unlocked with an activation code. TLA, as Trymedia's exclusive OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and representation agency, is licensing all content, as well as developing and creating the marketing programs on behalf of the OEM and product goods companies. Manufacturers can allow the other content on the disk to be purchased instantly at a discounted price using Trymedia's technology, offering even more value to the end user. "It's a competitive marketplace," remarked Kurt Erikson, Senior Marketing Director and Marcom Director, Sapphire Technology. "The Gold Disk Promotion is a simple way for Sapphire to differentiate our product from other graphic card vendors and help us make the sale." Sapphire has already joined The Gold Disk Promotion service and begun shipping bundled game disk premiums with 500,000 units of graphics cards and accessories being distributed worldwide. OEMs can find more information at www.golddiskpromotion.com. About The Licensing Agency (TLA) Founded in 2002 by Jill Goldworn and Denis Denis, king of Portugal: see Diniz. Hure, The Licensing Agency, creators of The Gold Disk Promotion, represents publishers in the videogame, music and film industries, distributing their products to the OEM and Premium markets. TLA offers a wide selection of digital content (CD-ROMs, DVDs, Audio CDs, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , mobile phone products) that can be customized to meet a variety of promotional needs. TLA, with offices in Europe, America and Asia is able to provide titles for markets on a worldwide basis. More comprehensive information on TLA and its products is available through it worldwide website at www.thelicensingagency.com. About Macrovision Macrovision develops and markets content and software value management solutions for the video, music, games and software industries. Macrovision's technologies are embedded in over 9 billion DVD, VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. and CD units representing over $130 billion of protected entertainment content. In the software market, Macrovision licenses software developers the FLEXnet(TM) universal licensing platform and the InstallShield(R) suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Macrovision is headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. and has offices worldwide. More information about Macrovision can be found at www.macrovision.com. About Macrovision's Games Division Macrovision recently acquired Trymedia Systems in order to offer a robust solution for the secure distribution of PC games across the physical and digital worlds. This acquisition provided the foundation for the newly formed game division within Macrovision. Macrovision's games division is a leading provider of secure digital distribution services and operates the world's largest distribution network for downloadable games. Macrovision's technology solutions provide game publishers, portals and retailers with content protection, eCommerce and distribution services to maximize their PC game sales. The company's game distribution network connects hundreds of publishers and Internet sites with millions of consumers worldwide, offering games to legitimately download, purchase, subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; and share. Macrovision's games division is headquartered in San Francisco. Please visit www.macrovision.com/games to learn more about Macrovision's game technology and services. (C) Macrovision 2005. Macrovision, FLEXnet, InstallShield and Trymedia are registered trademarks or trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies. |
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