The Interactive Advertising Bureau Appoints Randall Rothenberg as New CEO.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ), the leading trade association for the Interactive advertising industry, today announced the appointment of Randall Rothenberg as President and Chief Executive Officer, commencing January 8, 2007. Mr. Rothenberg, 50, is a longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective observer of and participant in marketing and media. He joins the IAB from Booz Allen Hamilton Booz Allen Hamilton, Inc., referred to as Booz Allen is one of the oldest strategy consulting firms in the world.[1] The firm formerly had two consulting divisions: WCB (Worldwide Commercial Business, also known as “The Commercial Side”) and WTB , the international strategy and technology consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , where he has been Senior Director of Intellectual Capital, supervising thought leadership activity, business development, and knowledge management for their functional practices. Mr. Rothenberg has been an editor-at-large for Advertising Age magazine, and spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist columnist, the writer of an essay appearing regularly in a newspaper or periodical, usually under a constant heading. Although originally humorous, the column in many cases has supplanted the editorial for authoritative opinions on world problems. and a media and marketing reporter. "Randy is a first-rate executive with a legacy of success in all of his career endeavors," said Jim Spanfeller, Chairman of the IAB Board. "His unique talent and background make him an ideal leader to further the IAB's mission of building the Interactive marketplace and addressing the most important priorities, challenges and opportunities that are confronting the industry. The IAB is fortunate to have him at the helm." "I couldn't imagine a more exciting time to be joining the IAB and the Interactive industry," Mr. Rothenberg said. "Media consumption online continues to increase and it is inevitable that advertising dollars will follow. Interactive platforms such as video, search, mobile and others offer marketers unparalleled opportunities to create deeper and broader relationships with their customers. I'm incredibly enthusiastic about building on the IAB's and our members' success during the next stage of growth." During his seven years at Booz Allen, Mr. Rothenberg also served as the firm's Chief Marketing Officer and as Editor-in-Chief of its management journal, strategy+business. He held editorial positions at Wired, Esquire and Bloomberg Business News and is the author or co-author co·au·thor or co-au·thor n. A collaborating or joint author. tr.v. co·au·thored, co·au·thor·ing, co·au·thors To be a collaborating or joint author of: "He and a colleague . . . of several books, including Where the Suckers Moon: The Life and Death of an Advertising Campaign (Alfred A. Knopf, 1994). Mr. Rothenberg replaces Greg Stuart, who decided to step down as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. in August. "Greg did a great job of building the IAB into a force for positive change in the advertising world," said Spanfeller. "We greatly appreciate his leadership and dedication." About the IAB: Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 300 leading Interactive companies that are actively engaged in, and support the sale of Interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . On behalf of its members, the IAB evaluates and recommends standards and practices, fields Interactive effectiveness research and educates the advertising industry regarding the use of Interactive advertising. For more information, please visit www.iab.net. |
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