The Innovation Premium.

How Next-Generation Companies are Achieving Peak Performance and Profitability

Ron Jonash

Tom Sommerlatte

575 Lexington Avenue

Makovsky & Co. Inc.

New York, NY 10022

Innovation is more important today than ever before because the re-engineering strategies employed in the last two decades -- downsizing, rightsizing, etc., -- have run their course. Most companies have already cut the fat, and mergers and acquisitions -- which are more and more costly -- only bring temporary solutions.

Today, business innovation is the key to competitive advantage and profitability. It is no longer just a "nice to have"; it's a "must have". More than any other business attribute, innovation is the engine of superior shareholder returns and superior industry performance, and it drives the rise in accumulated value that can accrue from being in a leadership position.

The Innovation Premium: How Next-Generation Companies Are Achieving Peak Performance and Profitability explains why innovation is more than a new product, process or R&D breakthrough. It's planned and measurable by the "premium" that accrues to all a company's stakeholders -- employees, partners and customers.

The Innovation Premium addresses issues important to today's business managers and offers informative intelligence that can help alleviate some of the "fear" associated with innovation.