The Incontinence Products in the United Kingdom Report It Provides the Latest Retail Sales Data (2000-2005), Allowing You to Identify the Sectors Driving Growth.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c61712) has announced the addition of "Incontinence Products in the United Kingdom" to their offering

Our Incontinence Products in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

- Get a detailed picture of the incontinence products industry

- Identify factors driving change

- Understand the competitive environment, the market's major players and leading brands

- Use five-year forecasts to assess how the market is predicted to develop

Summary

Toilet paper lets the side down

The market for disposable paper products in the UK continued to grow healthily in value terms through 2005. Growth was underpinned by continued development of three of the four leading sectors, including wipes, sanitary protection and nappies. Product innovation underpinned much of this growth, an impressive achievement within a mature market, prone to bouts of commoditisation through the attentions of private label and the occasional arrival of cheaper imports from the continent. That said, it was the decrease in value sales within toilet paper - the largest single sector - that stifled any dramatic growth in the market overall, many within the industry holding private label to blame along with the continuation of a protracted price war among the UK's major multiple retailers.

Product innovation drives growth

While new toilet paper products launched in 2005 have yet to make their mark on the sector, in other areas, innovation fuelled a healthy increase in value sales. Nowhere was this more apparent than in wipes - with the major players capitalising on their brands by launching line extensions into the added value arena of wipes. For cash-rich, time-poor UK consumers, innovations in wipes continued to hit the mark, especially in household care, where new innovations have insidiously replaced traditional cleaning methods. Sanitary protection manufacturers also used innovation as a catalyst for growth: Always Freshelle, a wipe and ultra-thin pad combo from Procter & Gamble, was the most eye-catching newcomer. Kimberly-Clark also got in on the act - taking a different angle on innovation by launching rustle-free wrappers to ensure complete cubicle discretion.

Companies Mentioned:

SCA Hygiene Products UK Ltd

Accantia Health & Beauty Limited

Georgia Pacific UK Ltd

Johnson & Johnson Ltd

Kimberly-Clark Holding Ltd

LPC Group Plc

For more information, visit http://www.researchandmarkets.com/reports/c61712

Source: Euromonitor International