The IAB and Adweek Magazines Announce the 2006 MIXX Awards Jury; Leading Brand Marketers Judge Creativity and Effectiveness in Interactive Advertising.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) and Adweek Magazines today announced the line-up of leading brand marketers who will serve as the judging panel for the 2006 MIXX Awards. The MIXX Awards, devoted solely to Interactive advertising, is the only juried competition that recognizes excellence in both Creativity and Effectiveness. Celebrating the teams and talent that push Interactive to unprecedented levels, the MIXX Awards spans the full spectrum of Interactive platforms including the newly added broadband video and in-gaming categories as well as existing categories such as branding, direct response, mobile, iPTV, search, viral and others. "The MIXX Awards is the Interactive industry's award show." said Greg Stuart, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , IAB. "We are proud to have such a distinguished award that acknowledges those marketers and their agencies that have truly leveraged the full extent of the medium by creating outstanding Interactive campaigns." An independent panel of some of the world's most respected brand marketers with direct control and influence over some of the largest advertising budgets preside over the judging of the MIXX Awards. The 2006 MIXX Judges include: ----------------------------- David Adelman - Media Director, Johnson & Johnson Karen Benezra - Editor, Brandweek Mary Bermel - Interactive, Brand Advertising, Hewlett-Packard Deirdre Bigley - VP Worldwide Advertising, IBM Colleen Cassell - Customer Direct Marketing, Sears Holding Company Laura Cicchelli - VP of Marketing, Sheraton Jack Haber - VP, E-Business, Colgate Palmolive Natasha Householder - Media Director, Ernst & Young Tim Kopp - VP Global Interactive Marketing, The Coca-Cola Company Bob Liodice - President and Chief Executive Officer, ANA Tom Lynch - VP Marketing Integration, ING Patrick McKenna - Manager, Marketing Communications, BMW of North America, LLC John Peebles - VP, Marketing, Cendant Car Rental Group John Raj - VP, Advertising and Emerging Media Platforms, Visa USA Mark Stephens - Senior Manager, Motorola Irena Valles - Director, Business Development, Beiersdorf Sue Zibelli - Manager of Media Services, Novartis "The MIXX Awards represent the gold standard in Interactive advertising and the winners stand as vital examples of how to create successful Interactive campaigns." said Bob Liodice, president and CEO, Association of National Advertisers The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in marketing communications and . "I am thrilled to be a part of this esteemed panel of judges Panel of Judges is an indie pop band from Melbourne, Australia. Members
v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. industry award." The MIXX Awards are open to marketers and advertising agencies that have run Interactive marketing campaigns from April 1, 2005 through March 31, 2006. The deadline for submissions is August 4, 2006. This year's awards ceremony closes the MIXX Conference and Expo on September 26 at the ultra-luxe Gotham Hall in Manhattan. The evening, one of the official events of Advertising Week 2006, will honor the winners with a multimedia showcase at a gala dinner, hosted by popular comedian Richard Jeni Richard John Colangelo (April 14, 1957[1] – March 10 2007), better known by the stage name of Richard Jeni,[2] was an American stand-up comedian and actor. . For more information about the MIXX Awards, please visit www.mixx-awards.com Last year the Awards' ultimate honor, Best In Show, went to McKinney for its "Art of the H3ist" campaign for Audi of America. Additional winners included an impressive group of marketers including, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for , General Motors, Mercedes Benz Mercedes Benz expensive automobile and status symbol. [Trademarks: Crowley Trade, 368] See : Luxury , xBox, and others. About the IAB: Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net. About VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Business Publications USA: Adweek Magazines are published by VNU Business Publications USA, a part of VNU Business Media. VNU Business Publications USA publishes 52 b-to-b titles in the entertainment, media, marketing, performance, travel and design industries. Its portfolio also includes The Hollywood Reporter, Adweek, National Jeweler, and Successful Meetings. |
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