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The Horse Unveils New Electronic Edition Available Through NewsStand Inc.


Business Editors

LEXINGTON, Ky.--(BUSINESS WIRE)--May 17, 2004

Blood-Horse Publications, a multimedia publishing company that traces its roots to 1916, announces the official launch of The Horse Electronic Edition: a complete digital edition of The Horse magazine, a leading monthly on equine equine

Any member of the ungulate family Equidae, which includes the modern horses, zebras, and asses, all in the genus Equus, as well as more than 60 species known only from fossils. Equines descended from the dawn horse (see Eohippus).
 health care.

NewsStand Inc., the leading digital distributor for print media, will provide digital production and delivery of the monthly editions. The Horse is the first North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 equine publication to offer an electronic edition.

Major features include:

-- Instant Delivery: Subscribers around the globe will receive

same day delivery.

-- Comfortable and Efficient: Provides the same user comfort as

its printed counterpart with additional efficient and

interactive features.

-- Searchable: Readers can instantly research topics in both

current and past issues.

-- Easy to Use: Subscribers receive a personalized copy of

NewStand Reader software to download, read, and manage their

issues.

-- Economical: Subscribers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia -- or

anywhere else in the world -- pay the same low, annual fee.

"We're excited to be the first North American equine publication to provide this state-of-the-art delivery method," said Kim Herbert, editor of The Horse. "The electronic edition meets the needs of those readers who want a more immediate delivery of The Horse than surface mail can provide. The electronic edition also will enable hands-on horse owners and veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
  • Wayne Allard, a U.S.
 to easily store issues of The Horse for future reference, to highlight on the electronic issue, and to click links and go directly to more information on specific topics or products."

The Electronic Edition is available for $24 annually -- the same cost as a print edition subscription. For $36 ($3/monthly) subscribers will receive a multi-media subscription, which includes print and electronic editions as well as unlimited access to content on www.TheHorse.com.

"Blood-Horse Publications' decision to work with NewsStand indicates that more special interest magazines and newspapers recognize the many advantages that digital editions offer their subscribers," commented Kit Webster, chief executive officer of NewsStand Inc. "Through our NewsStand service, Blood-Horse Publications can offer a convenient digital delivery format for mobile, tech savvy readers and likewise expand its subscriber base."

About Blood-Horse Publications

Blood-Horse Publications publishes The Blood-Horse, the company's flagship publication and the oldest continually published North American Thoroughbred magazine; The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH TBH To Be Honest
TBH The Burning Crusade (gaming, World of Warcraft)
TBH Teddy Bear Hospital (project)
TBH To Be Hired
TBH The Black Hand (online gaming guilds, band) 
 MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby Kentucky Derby

One of the classic U.S. Thoroughbred horse races. It was established in 1875 and run annually on the first Saturday in May at Churchill Downs track in Louisville, Ky. With the Preakness and the Belmont Stakes, it makes up U.S. racing's coveted Triple Crown.
 and Breeders' Cup The Breeders' Cup World Championships is an annual series of Grade I thoroughbred horse races operated by Breeders' Cup Limited, a company formed in 1982 by a consortium of North American racing organizations, led by the National Thoroughbred Racing Association.  souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of leading Web sites including bloodhorse.com, TheHorse.com, and StallionRegister.com, and ExclusivelyEquine.com.

To subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 any Blood-Horse Publications publication, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications brand, visit: http://www.bloodhorse.com/pressroom/logos/

About NewsStand Inc.

NewsStand Inc. is the leading digital partner for premier publishers of newspapers, magazines and other print media and is included in the eContent magazine list of Top 100 Companies for 2003. NewsStand's digital delivery solution makes it possible for subscribers to download via the Internet an entire publication in traditional print format that can be read offline or online on their computer. NewsStand not only offers an entirely new reading experience for the global community, but also creates innovative marketing opportunities for both publishers and advertisers. Currently, the company delivers and markets over 100 titles to paying customers in more than 120 countries. NewsStand is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 headquartered in Austin, Texas, with offices in Australia, Germany, Japan, New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 and the United Kingdom. Investors include Adams Capital Management, SSM SSM
abbr.
surface-to-surface missile
 Ventures, Noro-Moseley Partners, and the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times Company. For more information on NewsStand, please visit www.newsstand.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 17, 2004
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