The Hockey Company Holdings Inc. Announces Acquisition of Lifestyle Apparel Company - Roger Edwards Sport Ltd.

Business Editors

MONTREAL--(BUSINESS WIRE)--Aug. 21, 2003

The Hockey Company Holdings Inc.

The Hockey Company to expand Vintage NHL line through Roger Edwards

The Hockey Company Holdings Inc. today announced its acquisition, through its wholly-owned subsidiary Sport Maska Inc., of Roger Edwards Sport Ltd., one of North America's fastest growing apparel brands.

Roger Edwards Sport, currently celebrating its 20th anniversary, has established itself as a leading vintage sports apparel brand recognized for its premium quality lifestyle apparel products. Led by founder and award-winning fashion designer Roger Edwards, the company has successfully launched lifestyle fashion lines of Vintage NHL, Hockey Night In Canada and Team Canada Classics apparel. The Company was recently selected by the Canadian Football League as the exclusive apparel designer for the new CFL Turf Traditions line, including vintage replica jerseys, apparel and headwear.

"The acquisition of Roger Edwards Sport is an important step in achieving our previously stated goal of rapidly growing our lifestyle apparel business and fully utilizing the rights we recently acquired in our ten-year NHL apparel licensing agreement." stated Matt O'Toole, President and Chief Executive Officer of The Hockey Company Holdings Inc. "I have tremendous respect for Roger's creativity and design talent. Our distribution and operational support will allow Roger's company to realize its full potential."

"There is such a rich history behind the CCM brand." said Designer Roger Edwards. "I am thrilled to take on the challenge of developing new apparel products that capture the over 100 years of CCM heritage."

Roger will continue to direct all design of Roger Edwards Sport and will also assist in the design of The Hockey Company Holdings Inc.'s subsidiaries' global apparel portfolio. Roger Edwards Sport will continue to function as a separate business unit, operating from its new headquarters in Toronto.

"We are incredibly excited about continuing to build the Roger Edwards Sport business as part of The Hockey Company Holdings Inc," said Clarke Douglas, President of Roger Edwards Sport. "The combination of our unique fashion style with the expertise and resources of a global leader in the sports industry represents a fantastic opportunity for growth."

The Hockey Company Holdings Inc., headquartered in Montreal, Canada, with operations in Europe and the United States, is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under three of the world's most recognized hockey brand names: CCM, JOFA and KOHO. The Company is a world leader in the design and innovation of skates, sticks, helmets, protective equipment products and related apparel and is the exclusive licensee of the National Hockey League for authentic and replica jerseys.

CCM(R) is a registered trademark of CCM Holdings (1983) Inc. and is used under license by Sport Maska Inc., a subsidiary of The Hockey Company. KOHO(R) and TITAN(R) are registered trademarks of KHF Sports OY, a subsidiary of The Hockey Company. JOFA(R) is a registered trademark of Jofa AB, a subsidiary of The Hockey Company. Canadien(R) is a trademark of KHF Sports OY, a subsidiary of The Hockey Company. Heaton(R) is a registered trademark of Sport Maska Inc., a subsidiary of The Hockey Company. (C)2002 The Hockey Company. All rights reserved.

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