The Havanera Co. Participates in the 15th Annual Fiesta Broadway Celebration.Business Editors MIAMI--(BUSINESS WIRE)--April 21, 2004 Perry Ellis International Perry Ellis International is a leading international marketer of clothing, offering a diverse portfolio of brands through multiple distribution channels. PEI Brands
(Spanish; “Fifth of May”) Mexican holiday commemorating the Mexican victory over the French at Puebla in 1862. The French army, better-equipped and far larger than the Mexican army, had been sent by Napoleon III to conquer Mexico. and Latino culture in the country with at least 500,000 people expected to attend and participate. PEI will be conducting a fashion show of the latest the Havanera Co.(TM) fashions on JC Penney's main stage at Fiesta Broadway. Also on stage will be Tito Puente Tito Puente, Sr., (April 20, 1923 – May 31, 2000 or June 1, 2000 according to IMDb), born Ernesto Antonio Puente, Jr., was an influential Latin jazz and mambo musician. Jr., the Havanera Co.(TM)'s brand spokesperson, performing music from his highly anticipated CD "In My Father's Shoes." Tito Puente Jr.'s live performance will be followed by a meet and greet at PEI's booth for the Havanera Co.(TM), where fans will receive autographed promotional photos. Through its the Havanera Co.(TM) fashion and products, PEI will build on Fiesta Broadway's momentum by conducting in-store appearances with Tito Puente Jr. at JC Penney's Glendale and Downey, Calif. stores on April 26, 2004. Tito will be on-hand providing autographs and posing for pictures with fans. Customers will receive a gift with purchase of a sampler CD consisting of tracks from Tito's upcoming album "In My Father's Shoes." In-store appearances will be supported with live radio remotes from local radio stations KWIZ and KSSE KSSE Katowicka Specjalna Strefa Ekonomiczna (Polish: Katowice Special Economic Zone) . Each in-store appearance will offer a lucky fan the opportunity to win an autographed set of Tito Puente timbales Timbales (or tymbales) are shallow single-headed drums, shallower in shape than single-headed tom-toms, and usually much higher tuned. The player (known as a timbalero . "Fiesta Broadway's 15 years of success and commitment to the Latino community is an inspiration to the Havanera Co.(TM) brand," said Lori Medici Medici, Italian family Medici (mĕ`dĭchē, Ital. mā`dēchē), Italian family that directed the destinies of Florence from the 15th cent. until 1737. , vice president of marketing for PEI. "The opportunity to showcase the Havanera Co.(TM) brand and its spokesperson on stage in front of thousands of fans is an excellent way to connect with our brand's consumer." In-store appearance times and locations are as follows: -- April 26 from 11:30AM-1:00PM at JCP See Java Community Process. JCP - Java Community Process , 333 West Colorado, Glendale, CA. 91210 -- April 26 from 2:00-3:30PM at JCP, 100 Stonewood Street, Downey, CA. 90241 For more information on the Havanera Co.(TM), please log onto www.havanera.com. About Perry Ellis International Inc. Perry Ellis International Inc. (PEI) is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances, including dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear to all major levels of retail distribution. PEI, through its wholly owned subsidiaries Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , owns or licenses a portfolio of brands that includes 25 of the leading names in fashion such as Perry Ellis(R), Jantzen(R), Munsingwear(R), John Henry(R), Grand Slam(R), Natural Issue(R), Penguin Sport(R), Ping(R) golf apparel, the Havanera Co.(TM), Axis(R), and Tricots St. Raphael(R). Additional information on PEI is available at www.pery.com. |
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