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The Hartford launches online shopping protection.


The Hartford Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 Group and buySAFE Inc. launched buySAFE with The Hartford to address online auction risks. The new service combines technology. with surety bonds surety bond

An insurance fee required before a duplicate security is issued to replace one that has been lost. The fee is approximately 4% of the market value of the security to be replaced.
. With online retail sales in 2003 projected to reach $100 billion, according to according to
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1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
, buySAFE with The Hartford is designed to help make online commerce safer for shoppers, more profitable for merchants and more economically efficient for online marketplaces.

This new service enables approved sellers in online transactions to present a credibility seal and use Surety bonds to financially protect buyers. BuySAFE, which qualifies online sellers and provides a seal of approval, performs a qualification check on sellers to reduce problems such as fraud or misrepresentation misrepresentation

In law, any false or misleading expression of fact, usually with the intent to deceive or defraud. It most commonly occurs in insurance and real-estate contracts. False advertising may also constitute misrepresentation.
.

The buySAFE Seal informs buyers they are dealing with a reputable merchant. The Hartford underwrites and issues surety bonds for a qualified seller's transactions. The bonds provide that The Hartford will refund the item's sale price or replace the item in the event the bonded seller does not fulfill the terms of the sale. This protects consumers front certain online transactions risks such as fraud, misrepresentation, refund failure and seller default.

Sellers, now able to demonstrate their trustworthiness trustworthiness Ethics A principle in which a person both deserves the trust of others and does not violate that trust  and financially protect their sales transaction with surety bonds, can experience increased bid prices and sales in online marketplaces such as eBay, Amazon.com Auctions and Yahoo! Auctions.
COPYRIGHT 2004 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Marketplace
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 1, 2004
Words:219
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