The Hacker Group Calls out to Brands: Stop Sacrificing Local Market Sales with Nationally Focused Brand Marketing.BELLEVUE Bellevue (bĕl`vy  ).1 City (1990 pop. 30,982), Sarpy co., E Nebr., a suburb of Omaha, on the Missouri River; inc. 1855. , Wash. -- The Hacker A person who writes programs in assembly language or in system-level languages, such as C. The term often refers to any programmer, but its true meaning is someone with a strong technical background who is "hacking away" at the bits and bytes. Group, one of the largest direct marketing agencies in the West, today announced that agency president Spyro Kourtis has been invited to showcase how his agency is helping big, national brands maintain brand control while allowing for market-by-market customization to increase sales. The presentation will take place at the national DM Days NY (Direct Marketing Days New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) conference taking place at the Jacob K. Javits Convention Center Jacob K. Javits Convention Center is a large convention center on the west side of Manhattan in New York City. It was designed by architects I. M. Pei and partners. The revolutionary space frame structure was built in 1986 and named for New York Senator Jacob K. in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , June June: see month. 19-21, 2007. "National brands all face a common marketing dilemma: how to maintain brand continuity while allowing for critical market-by-market autonomy, control and customization to increase sales," explains Spyro Kourtis, president of The Hacker Group. On Thursday, June 21, from 9:00 AM-9:50 AM, Kourtis will provide a roadmap explaining how his agency used a highly tuned and flexible structure to help major brands accomplish three conflicting marketing objectives: 1) maintain control of their messaging, 2) leverage the production efficiencies of a national-scale program, and 3) allow for critical market-by-market messaging nuances to increase customer acquisition. About The Hacker Group The Hacker Group is a full-service direct marketing agency specializing in performance-based direct marketing programs. Using its exclusive PowerTest([R]) testing methodology and Response Center lead management services, the company has built a reputation for delivering high-value programs that offer a measurable return on investment. For more information, visit www.HackerGroup.com. |
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