The Growth Potential of the Romanian Refrigerators & Fridge-Freezers Market is Forecast to be 10-15% per Year Over the Next Two Years.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c24982) has announced the addition of Romanian Refrigerators & Fridge-Freezers Market (with Perceptual per·cep·tu·al adj. Of, based on, or involving perception. Maps) - 2005 to their offering The Romanian Refrigerators & Fridge-freezers Report provides 2004 year-end market data. The report gives an instant overview of the Romanian refrigerators and fridge-freezers market and covers: - Fridge-freezers - Refrigerators: capacity > 340 l - Refrigerators: capacity < 250 l - Refrigerators: capacity > 250-340 l < Consultants believe that the growth potential of refrigerators and fridge-freezers in the next two years will stand at 10-15% per year, given that: 1. The degree of equipping e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. households with refrigerators in Romania is some 3-3.5 times lower than the European average: 2. The economic growth recorded in the past years is sustainable 3. The official estimates of annual economic growth stand at 5-6% per year 4. The UE entry in 2007 will lead to an increase in investments (revenues and expenditures) 5. The purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. is growing constantly 6. The market in 2004 has decreased by 15% compared to 2003 (when it rose by 84% compared to 2002), and consumption (sales) is expected to continue to increase in the future due to the use of loans. Consumption in 2004 was covered by import in a proportion of 86%. Import is currently ensured (some 90%) by 10 companies, mainly international brands, (established in Romania after 1995). Production will go up in the coming 1-3 years, on the basis of investments made by the largest producer - Arctic - and the development of some smaller companies and also the investments to be made by the re-location of some production facilities from Western and Central Europe Central Europe is the region lying between the variously and vaguely defined areas of Eastern and Western Europe. In addition, Northern, Southern and Southeastern Europe may variously delimit or overlap into Central Europe. . The companies that invested in Romania developed mainly low-end products but also adapt superior ranges in terms of quality, by attacking the medium segment of the market. The retail market is dominated some 65% by specialized shop chains Altex, Flanco and Domo. Distribution still represents a limiting factor A factor or condition that, either temporarily or permanently, impedes mission accomplishment. Illustrative examples are transportation network deficiencies, lack of in-place facilities, malpositioned forces or materiel, extreme climatic conditions, distance, transit or overflight rights, , which is partially attenuated Attenuated Alive but weakened; an attenuated microorganism can no longer produce disease. Mentioned in: Tuberculin Skin Test attenuated having undergone a process of attenuation. by the rapid development of shop chains of the 3 nationwide retailers (Domo, Flanco and Altex), hypermarkets and cash and carry stores. Such investors are encouraged by the repeated confirmations related to Romania's EU entry in 2007. The working manner imposed by the foreign brands to the 3 large retailers and distributors (brands, planned work, financial instruments, quality of promotions, obligatory obligatory /ob·lig·a·to·ry/ (ob-lig´ah-tor?e) obligate. obligatory unavoidable; something that is bound to occur. training of sales force) will speed up the professionalisation Noun 1. professionalisation - the social process whereby people come to engage in an activity for pay or as a means of livelihood; "the professionalization of American sports"; "the professionalization of warfare" professionalization of Romanian partners. For more information visit http://www.researchandmarkets.com/reports/c24982 |
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