The Greg Norman men's lifestyle sportswear collection launches a bold new look for holiday 1995; A refocused design direction with a more elegant and dressy feel to appeal to a broader audience.

NEW YORK--(BUSINESS WIRE)--July 17, 1995--The Greg Norman Collection, a division of Reebok International, presents its new and exciting Holiday line of men's lifestyle sportswear.

This modern collection includes two deliveries, each reflecting sophisticated elegance based on bold aboriginal design, while mirroring the luxury and quality of a lifestyle exemplified by "The Shark" himself.

"As we move further into the contemporary sportswear market, this marks the first collection designed by our new team," said Richie Woodworth, president of the Reebok Golf Division. "With more businesses adopting the ever-popular Friday dress-down day, the Greg Norman Collection has now achieved the perfect combination for our customers - sportswear that maintains the classic golf appeal - while providing a dressy look to suit the everyday lifestyle."

Michael Stein, vice president, general merchandise manager for the Greg Norman Collection explains, "We refocused the design and direction of the collection. It portrays a more sophisticated, elegant style, and as a result will appeal to an audience beyond golf. Many of the designs were inspired from aboriginal primitive artwork that have bold looks but subtle coloring."

The holiday collection will have two deliveries: October and November.

The October collection introduces an elegant neutral story of sand, black and ivory along with a classic color story of lobster, hunter and blazer.

The November delivery features two bold color stories of royal, jade and black, and royal, red and black.

Both deliveries include rich textures as well as original fabric developments, along with unique jacquards, peach finished cottons and sandwashed twills.

In addition to the colors selected, the fabrics chosen for the holiday collection include:

o 100 percent cotton stone-washed wrinkle-resistant pants and shorts. A soft hand feel is a result of the stone wash which appears weathered, but yet remains comfortable and never wrinkles.

o 100 percent microfiber pants offer the look of wool gabardine, and have a silk-like drape which keeps the golfer looking elegant even during play, or for a casual evening out.

o Boucle sweaters provide a "plush" look in a deeply textured knit.

o 100 percent cotton "sandstone rib" -- developed by Michael Stein -- make up the crewnecks, polos, and rib vests that offer a dressy alternative to fleece.

o 100 percent merino wool fully fashioned, long-sleeve polos reflect some of the off course appeal in the collection.

o Unique and exclusive knitting and finishing gives our jacquards a different look than other market items.

Michael Stein continues, "the collection portrays silhouettes that are oversized, easy-fitting clothes which easily translates to a garment for action or under a sports jacket. That, coupled with the ultra soft hand feel of our reactive printing process, allows the wearer full comfort as well as a product that never loses its wonderful color."

Accessories

A trademark of the collection, the signature straw hat will be offered in a large range of colors and materials. "The hat will enhance the look of the outfit and complete the package of our sportswear collection," Stein adds.

Distribution/Availability

The Greg Norman Collection will be available in the finest resorts, country clubs, specialty retailers and better department stores. These will include Pebble Beach, The PGA National, Nordstrom, Bloomingdale's and Lord and Taylor.

About the Company

Established in the spring of 1992, the Greg Norman sportswear collection presents a look incorporating the essence of golf, and of men's lifestyles outside the game. It blends the modern sportswear design with the Australian heritage of Greg Norman.

Carried by leading specialty and better department stores in the United States for the last three years, the redirection of the sportswear collection marks an evolution in men's lifestyle sportswear. From his signature straw hat to his cotton shark-tooth polo shirts, this lifestyle sportswear collection exemplifies "The Shark" himself. It's available at Bloomingdale's, Lord & Taylor, Nordstroms and other fine department and specialty stores. The company has headquarters in Stoughton, Mass. with offices in New York City.

CONTACT: PAN Communications

Mark Nardone, 508/474-0055