The Great Atlantic and Pacific Tea Company Introduces Customer Loyalty & Incentive Program.MONTVALE, N.J.--(BUSINESS WIRE)--Sept. 9, 1999-- Farmer Jack Customers to Earn Northwest Airlines WorldPerks Bonus Miles on Supermarket Purchases in Regional Implementation of Innovative Program The Great Atlantic & Pacific Tea Company, Inc. (NYSE NYSE See: New York Stock Exchange : GAP)(A&P) announced an innovative marketing and customer loyalty program available at its southeast Michigan Southeast Michigan, also called Southeastern Michigan, is a region in the Lower Peninsula of the U.S. state of Michigan that is home to a majority of the state's businesses and industries, and is home to slightly over half the state's population. Farmer Jack stores to offer customers Northwest Airlines WorldPerks Bonus Miles on supermarket purchases. Customers will earn one frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons mile for each dollar spent at Farmer Jack. To enroll, customers must be Northwest Airlines WorldPerks members and have a Farmer Jack Bonus Savings Club card, both of which are free. In recent years the grocery industry has recognized consumer interest in earning free airline travel with programs to exchange register receipts for discounted tickets. Through this program Farmer Jack customers can earn frequent flyer miles on an ongoing basis just for making their regular trip to their supermarket. "If we are to truly be the Supermarket of Choice, we must earn high marks in customer satisfaction," said Christian Haub, president and chief executive officer. "Our superstore su·per·store n. A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods. format has responded to our customers' desires for convenient one-stop shopping with a wide selection of fresh foods and home meal solutions, on-site services such as banking, full-service pharmacies and coffee bars and advances in technology including self-check-out. The ability to earn frequent flyer miles adds to the appeal and value that we strive to offer in every store, in all of our banners." Farmer Jack has a long history of innovation in the area of customer loyalty and incentive programs, including its popular "Baby Club" which gives customers a $20 cash rebate with each cumulative $200 purchase of baby-related items. The company will continue to leverage the best practices of each banner and seek applications company-wide with the implementation of national programs. Founded in 1859 by George Gilman For other persons named George Gilman, see George Gilman (disambiguation). George Gilman founded The Great Atlantic and Pacific Tea Company (then The Great American Tea Company; now known as A&P) in 1859 along with George Huntington Hartford. He retired from the company in 1878. and George Huntington Hartford George Huntington Hartford (September 5, 1833 – August 29, 1917) founded The Great Atlantic and Pacific Tea Company in 1859 with George Gilman in Elmira, New York. He was born in Augusta, Maine. , pioneers in consumer-driven marketing, A&P is the nation's oldest supermarket chain. One of North America's top ten supermarket companies, A&P operates in 16 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , and Ontario, Canada under the following trade names: A&P, Waldbaum's, Food Emporium, Super Foodmart, SuperFresh, Farmer Jack, Kohl's, Sav-A-Center, Dominion and Food Basics
Food Basics is a no-frills Canadian supermarket chain created by A&P Canada to compete with the successful No Frills warehouse style supermarket operated by Loblaw. . |
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